--- title: "Carhartt vs DNC: Which is searched more?" description: "Is Carhartt or DNC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/carhartt-vs-dnc" publisher: "Brandwave" --- # Carhartt vs DNC: Which is searched more? Is Carhartt or DNC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Carhartt and DNC - **Competitive set**: Workwear brands - **Market**: Global - **Month measured**: Sep 2026 - **Carhartt Share of Search**: 2.9% - **DNC Share of Search**: 0.21% ## Is Carhartt or DNC more popular in search? - In September 2026, Carhartt had more branded searches than DNC among workwear brands worldwide. Carhartt had about 22,200 branded searches, while DNC had 1,600. Carhartt made up 2.9% of all workwear brand searches we track, and DNC accounted for 0.21%. - Carhartt was ahead of DNC in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Carhartt’s share of searches among workwear brands worldwide moved from 4% to 2.9%, and its estimated monthly branded searches moved from 33.1K to 22.2K. - Across the 12 months ending September 2026, DNC’s share of searches among workwear brands worldwide moved from 0.23% to 0.21%, and its estimated monthly branded searches moved from 1.9K to 1.6K. ## Top workwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Carhartt appeared in all five answers. DNC did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Carhartt | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dickies | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Duluth Trading Company | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | TRUEWERK | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Red Kap | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Ariat | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Blåkläder | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Wrangler RIGGS Workwear | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Portwest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hard Yakka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bisley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Caterpillar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DNC | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about workwear brands - Asked ChatGPT "Which workwear brand should I buy?": 1. Carhartt, 2. Dickies, 3. Duluth Trading Company, 4. Wrangler RIGGS Workwear - Asked ChatGPT "What are the best workwear brands?": 1. Carhartt, 2. Dickies, 3. Duluth Trading Company, 4. Red Kap, 5. TRUEWERK, 6. Ariat, 7. Blåkläder, 8. Wrangler RIGGS Workwear - Asked ChatGPT "What's the best workwear brand for tradespeople?": 1. Carhartt, 2. Duluth Trading Company, 3. Dickies, 4. Blåkläder, 5. TRUEWERK - Searched Google, AI Overview "workwear brands": 1. Carhartt, 2. Dickies, 3. Duluth Trading Company, 4. Ariat, 5. Red Kap, 6. TRUEWERK - Searched Google, AI Overview "durable workwear": 1. Carhartt, 2. TRUEWERK, 3. Dickies Not named in any answer: Portwest, Hard Yakka, Bisley, Caterpillar and DNC. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for workwear brands worldwide in September 2026? - Estimated monthly branded searches for Carhartt worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026. - Estimated monthly branded searches for DNC worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Month by month | Month | Carhartt estimated searches | Carhartt Share of Search | Carhartt rank | DNC estimated searches | DNC Share of Search | DNC rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 4% | 5 | 1.9K | 0.23% | 12 | | Nov 2025 | 40.5K | 3.3% | 5 | 1.9K | 0.15% | 12 | | Dec 2025 | 74K | 6.3% | 3 | 1.3K | 0.11% | 13 | | Jan 2026 | 33.1K | 4.3% | 5 | 1.9K | 0.25% | 12 | | Feb 2026 | 33.1K | 5.5% | 5 | 1.9K | 0.32% | 12 | | Mar 2026 | 27.1K | 4.5% | 6 | 1.9K | 0.31% | 12 | | Apr 2026 | 27.1K | 4.5% | 5 | 1.9K | 0.32% | 12 | | May 2026 | 27.1K | 4% | 5 | 2.4K | 0.35% | 12 | | Jun 2026 | 22.2K | 2.9% | 6 | 2.4K | 0.31% | 12 | | Jul 2026 | 22.2K | 3.1% | 6 | 1.9K | 0.27% | 12 | | Aug 2026 | 22.2K | 3.1% | 6 | 2.4K | 0.33% | 12 | | Sep 2026 | 22.2K | 2.9% | 6 | 1.6K | 0.21% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Carhartt’s and DNC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Carhartt**: Measured on the search term “carhartt workwear”. - **DNC**: Measured on the search term “dnc workwear”. - [Carhartt profile](/demand/global-en/brands/carhartt) - [DNC profile](/demand/global-en/brands/dnc) - [All workwear brands worldwide](/demand/global-en/categories/workwear-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Carhartt or DNC more popular in search? In September 2026, Carhartt had more branded searches than DNC among workwear brands worldwide. Carhartt had about 22,200 branded searches, while DNC had 1,600. Carhartt made up 2.9% of all workwear brand searches we track, and DNC accounted for 0.21%. ## Cite this page Brandwave. "Carhartt vs DNC: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/carhartt-vs-dnc This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/carhartt-vs-dnc. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.