---
title: "Carhartt vs Craftsman: Which is searched more?"
description: "Which is more popular in search, Carhartt or Craftsman? Compare estimated monthly branded-search demand and Share of Search inside the Tool bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/carhartt-vs-craftsman"
publisher: "Brandwave"
---

# Carhartt vs Craftsman: Which is searched more?

Which is more popular in search, Carhartt or Craftsman? Compare estimated monthly branded-search demand and Share of Search inside the Tool bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Carhartt and Craftsman
- **Competitive set**: Tool bag brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Carhartt Share of Search**: 0.46%
- **Craftsman Share of Search**: 7.7%

## Which is more popular in search, Carhartt or Craftsman?

- In September 2026, Craftsman had more branded searches than Carhartt among tool bag brands worldwide. Craftsman was estimated to have 301K branded searches compared to Carhartt’s 18.1K, and held a 7.7% Share of Search versus Carhartt’s 0.46%.
- Craftsman was ahead of Carhartt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among tool bag brands worldwide moved from 0.39% to 0.46%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among tool bag brands worldwide moved from 5.2% to 7.7%, and its estimated monthly branded searches moved from 246K to 301K.

## How did search popularity change for tool bag brands worldwide in September 2026?

- In September 2026, Craftsman lost estimated Share of Search among tool bag brands worldwide, from 9.2% to 7.7%.

## Month by month

| Month | Carhartt estimated searches | Carhartt Share of Search | Carhartt rank | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 0.39% | 6 | 246K | 5.2% | 4 |
| Nov 2025 | 22.2K | 0.45% | 6 | 246K | 5% | 4 |
| Dec 2025 | 27.1K | 0.58% | 6 | 301K | 6.4% | 4 |
| Jan 2026 | 22.2K | 0.57% | 6 | 301K | 7.7% | 4 |
| Feb 2026 | 18.1K | 0.46% | 6 | 368K | 9.3% | 4 |
| Mar 2026 | 18.1K | 0.43% | 6 | 450K | 10.6% | 4 |
| Apr 2026 | 14.8K | 0.37% | 6 | 368K | 9.3% | 4 |
| May 2026 | 18.1K | 0.45% | 6 | 368K | 9.2% | 4 |
| Jun 2026 | 18.1K | 0.46% | 6 | 368K | 9.3% | 4 |
| Jul 2026 | 18.1K | 0.49% | 6 | 368K | 10% | 4 |
| Aug 2026 | 22.2K | 0.56% | 6 | 368K | 9.2% | 4 |
| Sep 2026 | 18.1K | 0.46% | 6 | 301K | 7.7% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Carhartt’s and Craftsman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Carhartt**: Measured on the search term “carhartt bag”.
- **Craftsman**: Measured on the search term “craftsman”.

- [Carhartt profile](/demand/global-en/brands/carhartt)
- [Craftsman profile](/demand/global-en/brands/craftsman)
- [All tool bag brands worldwide](/demand/global-en/categories/tool-bag-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Carhartt or Craftsman?

In September 2026, Craftsman had more branded searches than Carhartt among tool bag brands worldwide. Craftsman was estimated to have 301K branded searches compared to Carhartt’s 18.1K, and held a 7.7% Share of Search versus Carhartt’s 0.46%.

## Cite this page

Brandwave. "Carhartt vs Craftsman: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/carhartt-vs-craftsman

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/carhartt-vs-craftsman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.