---
title: "Carhartt vs Champion: Which is more popular by branded search?"
description: "Which is more popular in search, Carhartt or Champion? Compare estimated monthly branded-search demand and Share of Search inside the Hoodies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/carhartt-vs-champion"
publisher: "Brandwave"
---

# Carhartt vs Champion: Which is more popular by branded search?

Which is more popular in search, Carhartt or Champion? Compare estimated monthly branded-search demand and Share of Search inside the Hoodies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Carhartt and Champion
- **Competitive set**: Hoodies
- **Market**: Global
- **Month measured**: Aug 2026
- **Carhartt Share of Search**: 1.3%
- **Champion Share of Search**: 0.02%

## Which is more popular in search, Carhartt or Champion?

- In August 2026, Carhartt had more branded searches than Champion among hoodies worldwide. Carhartt was estimated to have 246K branded searches compared to Champion’s 2.9K, and held a 1.3% Share of Search versus Champion’s 0.02%.
- Carhartt was ahead of Champion in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Carhartt’s estimated Share of Search among hoodies worldwide moved from 3.3% to 1.3%, and its estimated monthly branded searches moved from 823K to 246K.
- Across the 11 months ending August 2026, Champion’s estimated Share of Search among hoodies worldwide moved from <0.01% to 0.02%, and its estimated monthly branded searches moved from 2.4K to 2.9K.

## How did search popularity change for hoodies worldwide in August 2026?

- Estimated monthly branded searches for Champion worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.
- Estimated monthly branded searches for Carhartt worldwide fell 70.1% over 11 measured months, from 823K to 246K in August 2026.

## Month by month

| Month | Carhartt estimated searches | Carhartt Share of Search | Carhartt rank | Champion estimated searches | Champion Share of Search | Champion rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 3.3% | 4 | 2.4K | <0.01% | 6 |
| Nov 2025 | 1.5M | 4.7% | 4 | 2.4K | <0.01% | 6 |
| Dec 2025 | 1.5M | 5.7% | 4 | 2.9K | 0.01% | 6 |
| Jan 2026 | 823K | 3.2% | 4 | 2.4K | <0.01% | 6 |
| Feb 2026 | 450K | 2.5% | 4 | 2.4K | 0.01% | 6 |
| Mar 2026 | 301K | 1.5% | 4 | 2.9K | 0.01% | 6 |
| Apr 2026 | 201K | 1.1% | 4 | 2.9K | 0.02% | 6 |
| May 2026 | 165K | 0.9% | 4 | 2.9K | 0.02% | 6 |
| Jun 2026 | 165K | 1.1% | 4 | 2.9K | 0.02% | 6 |
| Jul 2026 | 165K | 1% | 4 | 2.9K | 0.02% | 6 |
| Aug 2026 | 246K | 1.3% | 4 | 2.9K | 0.02% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Carhartt’s and Champion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Carhartt**: Measured on the search term “carhartt jacket”.
- **Champion**: Measured on the search term “champion cap”.

- [Carhartt profile](/demand/global-en/brands/carhartt)
- [Champion profile](/demand/global-en/brands/champion)
- [All hoodies worldwide](/demand/global-en/categories/hoodies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Carhartt or Champion?

In August 2026, Carhartt had more branded searches than Champion among hoodies worldwide. Carhartt was estimated to have 246K branded searches compared to Champion’s 2.9K, and held a 1.3% Share of Search versus Champion’s 0.02%.

## Cite this page

Brandwave. "Carhartt vs Champion: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/carhartt-vs-champion

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/carhartt-vs-champion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.