---
title: "CarGurus vs Carwow: Which is more popular by branded search?"
description: "Which is more popular in search, CarGurus or Carwow? Compare estimated monthly branded-search demand and Share of Search inside the Used car marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/cargurus-vs-carwow"
publisher: "Brandwave"
---

# CarGurus vs Carwow: Which is more popular by branded search?

Which is more popular in search, CarGurus or Carwow? Compare estimated monthly branded-search demand and Share of Search inside the Used car marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CarGurus and Carwow
- **Competitive set**: Used car marketplaces
- **Market**: Global
- **Month measured**: Aug 2026
- **CarGurus Share of Search**: 19.8%
- **Carwow Share of Search**: 2.2%

## Which is more popular in search, CarGurus or Carwow?

- In August 2026, CarGurus had more branded searches than Carwow among used car marketplaces worldwide. CarGurus was estimated to have 4.1M branded searches compared to Carwow’s 450K, and held a 19.8% Share of Search versus Carwow’s 2.2%.
- CarGurus was ahead of Carwow in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CarGurus’ estimated Share of Search among used car marketplaces worldwide moved from 19% to 19.8%, and its estimated monthly branded searches held steady at 4.1M.
- Across the 11 months ending August 2026, Carwow’s estimated Share of Search among used car marketplaces worldwide moved from 1.7% to 2.2%, and its estimated monthly branded searches moved from 368K to 450K.

## How did search popularity change for used car marketplaces worldwide in August 2026?

- In August 2026, CarGurus overtook CarMax to rank 2nd among used car marketplaces worldwide, at 19.8%.
- Estimated monthly branded searches for Carwow worldwide rose 22.3% over 11 measured months, from 368K to 450K in August 2026.

## Month by month

| Month | CarGurus estimated searches | CarGurus Share of Search | CarGurus rank | Carwow estimated searches | Carwow Share of Search | Carwow rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.1M | 19% | 2 | 368K | 1.7% | 6 |
| Nov 2025 | 3.4M | 16.8% | 2 | 368K | 1.8% | 6 |
| Dec 2025 | 3.4M | 18.3% | 2 | 368K | 2% | 6 |
| Jan 2026 | 4.1M | 19% | 2 | 450K | 2.1% | 6 |
| Feb 2026 | 4.1M | 19% | 2 | 450K | 2.1% | 6 |
| Mar 2026 | 4.1M | 18.3% | 2 | 450K | 2% | 6 |
| Apr 2026 | 4.1M | 19.8% | 2 | 450K | 2.2% | 6 |
| May 2026 | 4.1M | 19.8% | 2 | 450K | 2.2% | 6 |
| Jun 2026 | 3.4M | 17.6% | 3 | 368K | 1.9% | 6 |
| Jul 2026 | 3.4M | 16.9% | 4 | 368K | 1.9% | 6 |
| Aug 2026 | 4.1M | 19.8% | 2 | 450K | 2.2% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using CarGurus’ and Carwow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CarGurus**: Measured on the search term “cargurus”.
- **Carwow**: Measured on the search term “carwow”.

- [CarGurus profile](/demand/global-en/brands/cargurus)
- [Carwow profile](/demand/global-en/brands/carwow)
- [All used car marketplaces worldwide](/demand/global-en/categories/used-car-marketplaces): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, CarGurus or Carwow?

In August 2026, CarGurus had more branded searches than Carwow among used car marketplaces worldwide. CarGurus was estimated to have 4.1M branded searches compared to Carwow’s 450K, and held a 19.8% Share of Search versus Carwow’s 2.2%.

## Cite this page

Brandwave. "CarGurus vs Carwow: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/cargurus-vs-carwow

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cargurus-vs-carwow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.