---
title: "Care.com vs Wag: Which is searched more?"
description: "Is Care.com or Wag more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet sitting marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/care-com-vs-wag"
publisher: "Brandwave"
---

# Care.com vs Wag: Which is searched more?

Is Care.com or Wag more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet sitting marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Care.com and Wag
- **Competitive set**: Pet sitting marketplaces
- **Market**: Global
- **Month measured**: Sep 2026
- **Care.com Share of Search**: 21.1%
- **Wag Share of Search**: 0.56%

## Is Care.com or Wag more popular in search?

- In September 2026, Care.com had more branded searches than Wag among pet sitting marketplaces worldwide. Care.com had about 60,500 branded searches, while Wag had 1,600. Care.com made up 21.1% of all pet sitting marketplace searches we track, and Wag accounted for 0.56%.
- Care.com was ahead of Wag in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Care.com’s share of searches among pet sitting marketplaces worldwide moved from 21.8% to 21.1%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Wag’s share of searches among pet sitting marketplaces worldwide moved from 0.68% to 0.56%, and its estimated monthly branded searches moved from 1.9K to 1.6K.

## How did search popularity change for pet sitting marketplaces worldwide in September 2026?

- In September 2026, Wag rose from 6th to 5th among pet sitting marketplaces worldwide.

## Month by month

| Month | Care.com estimated searches | Care.com Share of Search | Care.com rank | Wag estimated searches | Wag Share of Search | Wag rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 21.8% | 2 | 1.9K | 0.68% | 6 |
| Nov 2025 | 60.5K | 21.9% | 2 | 1.9K | 0.69% | 6 |
| Dec 2025 | 60.5K | 21.8% | 2 | 1.9K | 0.68% | 5 |
| Jan 2026 | 74K | 21.9% | 2 | 1.9K | 0.56% | 5 |
| Feb 2026 | 60.5K | 21.8% | 2 | 1.6K | 0.58% | 6 |
| Mar 2026 | 74K | 24.6% | 2 | 1.9K | 0.63% | 6 |
| Apr 2026 | 60.5K | 21.1% | 2 | 1.9K | 0.66% | 6 |
| May 2026 | 60.5K | 21.2% | 2 | 1.9K | 0.67% | 6 |
| Jun 2026 | 60.5K | 21.1% | 2 | 1.9K | 0.66% | 6 |
| Jul 2026 | 74K | 23.8% | 2 | 1.9K | 0.61% | 6 |
| Aug 2026 | 74K | 21.3% | 2 | 1.6K | 0.46% | 6 |
| Sep 2026 | 60.5K | 21.1% | 2 | 1.6K | 0.56% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Care.com’s and Wag’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Care.com**: Measured on the search terms “care com” and “care.com”, summed into one figure.
- **Wag**: Measured on the search term “wag app”.

- [Care.com profile](/demand/global-en/brands/care-com)
- [Wag profile](/demand/global-en/brands/wag)
- [All pet sitting marketplaces worldwide](/demand/global-en/categories/pet-sitting-marketplaces): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Care.com or Wag more popular in search?

In September 2026, Care.com had more branded searches than Wag among pet sitting marketplaces worldwide. Care.com had about 60,500 branded searches, while Wag had 1,600. Care.com made up 21.1% of all pet sitting marketplace searches we track, and Wag accounted for 0.56%.

## Cite this page

Brandwave. "Care.com vs Wag: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/care-com-vs-wag

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/care-com-vs-wag. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.