---
title: "Carbon Black vs Microsoft Defender: Which is more popular by branded search?"
description: "Which is more popular in search, Carbon Black or Microsoft Defender? Compare estimated monthly branded-search demand and Share of Search inside the Endpoint detection platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/carbon-black-vs-microsoft-defender"
publisher: "Brandwave"
---

# Carbon Black vs Microsoft Defender: Which is more popular by branded search?

Which is more popular in search, Carbon Black or Microsoft Defender? Compare estimated monthly branded-search demand and Share of Search inside the Endpoint detection platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Carbon Black and Microsoft Defender
- **Competitive set**: Endpoint detection platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Carbon Black Share of Search**: 5.2%
- **Microsoft Defender Share of Search**: 17.3%

## Which is more popular in search, Carbon Black or Microsoft Defender?

- In August 2026, Microsoft Defender had more branded searches than Carbon Black among endpoint detection platforms worldwide. Microsoft Defender was estimated to have 90.5K branded searches compared to Carbon Black’s 27.1K, and held a 17.3% Share of Search versus Carbon Black’s 5.2%.
- Microsoft Defender was ahead of Carbon Black in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Carbon Black’s estimated Share of Search among endpoint detection platforms worldwide moved from 5.1% to 5.2%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, Microsoft Defender’s estimated Share of Search among endpoint detection platforms worldwide moved from 17.1% to 17.3%, and its estimated monthly branded searches moved from 110K to 90.5K.

## How did search popularity change for endpoint detection platforms worldwide in August 2026?

- In August 2026, Microsoft Defender gained estimated Share of Search among endpoint detection platforms worldwide, from 14.5% to 17.3%.
- Estimated monthly branded searches for Carbon Black worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

## Month by month

| Month | Carbon Black estimated searches | Carbon Black Share of Search | Carbon Black rank | Microsoft Defender estimated searches | Microsoft Defender Share of Search | Microsoft Defender rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 5.1% | 5 | 110K | 17.1% | 3 |
| Nov 2025 | 33.1K | 6.1% | 5 | 90.5K | 16.8% | 3 |
| Dec 2025 | 27.1K | 5.7% | 5 | 90.5K | 19% | 3 |
| Jan 2026 | 33.1K | 6% | 4 | 110K | 19.9% | 2 |
| Feb 2026 | 27.1K | 5.1% | 5 | 90.5K | 17.2% | 3 |
| Mar 2026 | 33.1K | 5.4% | 5 | 90.5K | 14.7% | 3 |
| Apr 2026 | 27.1K | 5.1% | 5 | 90.5K | 17% | 3 |
| May 2026 | 27.1K | 4.9% | 5 | 90.5K | 16.4% | 3 |
| Jun 2026 | 27.1K | 5.3% | 5 | 74K | 14.5% | 3 |
| Jul 2026 | 27.1K | 5.3% | 5 | 74K | 14.5% | 3 |
| Aug 2026 | 27.1K | 5.2% | 5 | 90.5K | 17.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Carbon Black’s and Microsoft Defender’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Carbon Black**: Measured on the search term “carbon black”.
- **Microsoft Defender**: Measured on the search term “microsoft defender”.

- [Carbon Black profile](/demand/global-en/brands/carbon-black)
- [Microsoft Defender profile](/demand/global-en/brands/microsoft-defender)
- [All endpoint detection platforms worldwide](/demand/global-en/categories/endpoint-detection-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Carbon Black or Microsoft Defender?

In August 2026, Microsoft Defender had more branded searches than Carbon Black among endpoint detection platforms worldwide. Microsoft Defender was estimated to have 90.5K branded searches compared to Carbon Black’s 27.1K, and held a 17.3% Share of Search versus Carbon Black’s 5.2%.

## Cite this page

Brandwave. "Carbon Black vs Microsoft Defender: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/carbon-black-vs-microsoft-defender

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/carbon-black-vs-microsoft-defender. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.