---
title: "Caraway vs Oxo: Which is searched more?"
description: "Which is more popular in search, Caraway or Oxo? Compare estimated monthly branded-search demand and Share of Search inside the Loaf pan brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/caraway-cookware-vs-oxo"
publisher: "Brandwave"
---

# Caraway vs Oxo: Which is searched more?

Which is more popular in search, Caraway or Oxo? Compare estimated monthly branded-search demand and Share of Search inside the Loaf pan brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Caraway and Oxo
- **Competitive set**: Loaf pan brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Caraway Share of Search**: 3.1%
- **Oxo Share of Search**: 5.7%

## Which is more popular in search, Caraway or Oxo?

- In September 2026, Oxo had more branded searches than Caraway among loaf pan brands worldwide. Oxo was estimated to have 110K branded searches compared to Caraway’s 60.5K, and held a 5.7% Share of Search versus Caraway’s 3.1%.
- The lead changed hands 2 times in the 12 months ending September 2026: Caraway took it in December 2025, Oxo took it in January 2026.
- Across the 12 months ending September 2026, Caraway’s estimated Share of Search among loaf pan brands worldwide moved from 3% to 3.1%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Oxo’s estimated Share of Search among loaf pan brands worldwide moved from 6.8% to 5.7%, and its estimated monthly branded searches moved from 135K to 110K.

## How did search popularity change for loaf pan brands worldwide in September 2026?

- In September 2026, Oxo lost estimated Share of Search among loaf pan brands worldwide, from 6.5% to 5.7%.

## Month by month

| Month | Caraway estimated searches | Caraway Share of Search | Caraway rank | Oxo estimated searches | Oxo Share of Search | Oxo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 3% | 5 | 135K | 6.8% | 3 |
| Nov 2025 | 165K | 5.5% | 5 | 165K | 5.5% | 4 |
| Dec 2025 | 165K | 5.5% | 4 | 135K | 4.5% | 5 |
| Jan 2026 | 90.5K | 4.3% | 5 | 136K | 6.5% | 4 |
| Feb 2026 | 60.5K | 3.6% | 5 | 110K | 6.5% | 4 |
| Mar 2026 | 60.5K | 3.6% | 5 | 110K | 6.6% | 3 |
| Apr 2026 | 49.5K | 3% | 5 | 110K | 6.7% | 3 |
| May 2026 | 60.5K | 3.6% | 5 | 110K | 6.6% | 3 |
| Jun 2026 | 49.5K | 2.8% | 5 | 110K | 6.1% | 4 |
| Jul 2026 | 49.5K | 3% | 5 | 110K | 6.7% | 3 |
| Aug 2026 | 60.5K | 3.6% | 5 | 110K | 6.5% | 3 |
| Sep 2026 | 60.5K | 3.1% | 5 | 110K | 5.7% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Caraway’s and Oxo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Caraway**: Measured on the search term “caraway cookware”.
- **Oxo**: Measured on the search terms “oxo” and “oxo soup”, summed into one figure.

- [Caraway profile](/demand/global-en/brands/caraway-cookware)
- [Oxo profile](/demand/global-en/brands/oxo)
- [All loaf pan brands worldwide](/demand/global-en/categories/loaf-pan-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Caraway or Oxo?

In September 2026, Oxo had more branded searches than Caraway among loaf pan brands worldwide. Oxo was estimated to have 110K branded searches compared to Caraway’s 60.5K, and held a 5.7% Share of Search versus Caraway’s 3.1%.

## Cite this page

Brandwave. "Caraway vs Oxo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/caraway-cookware-vs-oxo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/caraway-cookware-vs-oxo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.