---
title: "Caran d’Ache vs Winsor & Newton: Which is searched more?"
description: "Is Caran d’Ache or Winsor & Newton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/caran-d-ache-vs-winsor-and-newton"
publisher: "Brandwave"
---

# Caran d’Ache vs Winsor & Newton: Which is searched more?

Is Caran d’Ache or Winsor & Newton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Caran d’Ache and Winsor & Newton
- **Competitive set**: Art supply brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Caran d’Ache Share of Search**: 8.3%
- **Winsor & Newton Share of Search**: 3.7%

## Is Caran d’Ache or Winsor & Newton more popular in search?

- In September 2026, Caran d’Ache had more branded searches than Winsor & Newton among art supply brands worldwide. Caran d’Ache had about 110,000 branded searches, while Winsor & Newton had 49,500. Caran d’Ache made up 8.3% of all art supply brand searches we track, and Winsor & Newton accounted for 3.7%.
- Caran d’Ache was ahead of Winsor & Newton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Caran d’Ache’s share of searches among art supply brands worldwide moved from 8% to 8.3%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Winsor & Newton’s share of searches among art supply brands worldwide moved from 3.6% to 3.7%, and its estimated monthly branded searches held steady at 49.5K.

## Top art supply brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Caran d’Ache was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Winsor & Newton was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Winsor & Newton was listed before Caran d’Ache in every answer that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Faber-Castell | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Prismacolor | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Winsor & Newton | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Caran d’Ache | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Liquitex | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Daniel Smith | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Staedtler | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| Copic | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| Sakura | 9th | 2 of 3 | 0 of 2 | 2 of 5 |
| Ohuhu | 10th | 1 of 3 | 1 of 2 | 2 of 5 |
| Crayola | 11th | 1 of 3 | 1 of 2 | 2 of 5 |
| Derwent | 12th | 1 of 3 | 0 of 2 | 1 of 5 |
| Arteza | 13th | 1 of 3 | 0 of 2 | 1 of 5 |
| Posca | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Pentel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about art supply brands

- Asked ChatGPT "Which art supply brand should I buy?": 1. Prismacolor, 2. Winsor & Newton, 3. Liquitex, 4. Faber-Castell
- Asked ChatGPT "What are the best art supply brands?": 1. Winsor & Newton, 2. Faber-Castell, 3. Caran d’Ache, 4. Liquitex, 5. Prismacolor, 6. Daniel Smith, 7. Copic, 8. Ohuhu, 9. Sakura, 10. Staedtler, 11. Arteza, 12. Crayola
- Asked ChatGPT "What's the best art supply brand for everyday drawing?": 1. Faber-Castell, 2. Staedtler, 3. Prismacolor, 4. Sakura, 5. Derwent
- Searched Google, AI Overview "art supply brands": 1. Faber-Castell, 2. Winsor & Newton, 3. Prismacolor, 4. Caran d’Ache, 5. Daniel Smith, 6. Copic, 7. Crayola, 8. Ohuhu
- Searched Google, AI Overview "best art supplies": 1. Faber-Castell, 2. Prismacolor, 3. Caran d’Ache, 4. Liquitex

Not named in any answer: Posca and Pentel.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How did search popularity change for art supply brands worldwide in September 2026?

- In September 2026, Caran d’Ache gained share of searches among art supply brands worldwide, from 7.4% to 8.3%.
- In September 2026, Winsor & Newton rose from 10th to 9th among art supply brands worldwide.

## Month by month

| Month | Caran d’Ache estimated searches | Caran d’Ache Share of Search | Caran d’Ache rank | Winsor & Newton estimated searches | Winsor & Newton Share of Search | Winsor & Newton rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 8% | 5 | 49.5K | 3.6% | 9 |
| Nov 2025 | 135K | 9.1% | 5 | 49.5K | 3.3% | 9 |
| Dec 2025 | 165K | 10.4% | 5 | 60.5K | 3.8% | 8 |
| Jan 2026 | 110K | 7.7% | 5 | 49.5K | 3.4% | 9 |
| Feb 2026 | 90.5K | 7.2% | 5 | 40.5K | 3.2% | 9 |
| Mar 2026 | 90.5K | 7.3% | 5 | 49.5K | 4% | 9 |
| Apr 2026 | 90.5K | 7.5% | 5 | 49.5K | 4.1% | 9 |
| May 2026 | 90.5K | 7.5% | 5 | 49.5K | 4.1% | 9 |
| Jun 2026 | 90.5K | 8.1% | 5 | 49.5K | 4.4% | 9 |
| Jul 2026 | 90.5K | 7.4% | 5 | 40.5K | 3.3% | 10 |
| Aug 2026 | 110K | 7.4% | 4 | 49.5K | 3.3% | 10 |
| Sep 2026 | 110K | 8.3% | 4 | 49.5K | 3.7% | 9 |

## How each brand is measured

Brandwave collects information about searches that people make online using Caran d’Ache’s and Winsor & Newton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Caran d’Ache**: Measured on the search term “caran d ache”.
- **Winsor & Newton**: Measured on the search term “winsor newton”.

- [Caran d’Ache profile](/demand/global-en/brands/caran-d-ache)
- [Winsor & Newton profile](/demand/global-en/brands/winsor-and-newton)
- [All art supply brands worldwide](/demand/global-en/categories/art-supply-brands): The set both shares are measured inside, 15 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Caran d’Ache or Winsor & Newton more popular in search?

In September 2026, Caran d’Ache had more branded searches than Winsor & Newton among art supply brands worldwide. Caran d’Ache had about 110,000 branded searches, while Winsor & Newton had 49,500. Caran d’Ache made up 8.3% of all art supply brand searches we track, and Winsor & Newton accounted for 3.7%.

## Cite this page

Brandwave. "Caran d’Ache vs Winsor & Newton: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/caran-d-ache-vs-winsor-and-newton

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/caran-d-ache-vs-winsor-and-newton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.