--- title: "Caran d’Ache vs Crayola: Which is searched more?" description: "Is Caran d’Ache or Crayola more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/caran-d-ache-vs-crayola" publisher: "Brandwave" --- # Caran d’Ache vs Crayola: Which is searched more? Is Caran d’Ache or Crayola more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Caran d’Ache and Crayola - **Competitive set**: Art supply brands - **Market**: Global - **Month measured**: Sep 2026 - **Caran d’Ache Share of Search**: 8.3% - **Crayola Share of Search**: 15.1% ## Is Caran d’Ache or Crayola more popular in search? - In September 2026, Crayola had more branded searches than Caran d’Ache among art supply brands worldwide. Crayola had about 201,000 branded searches, while Caran d’Ache had 110,000. Crayola made up 15.1% of all art supply brand searches we track, and Caran d’Ache accounted for 8.3%. - Crayola was ahead of Caran d’Ache in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Caran d’Ache’s share of searches among art supply brands worldwide moved from 8% to 8.3%, and its estimated monthly branded searches held steady at 110K. - Across the 12 months ending September 2026, Crayola’s share of searches among art supply brands worldwide moved from 14.6% to 15.1%, and its estimated monthly branded searches held steady at 201K. ## Top art supply brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Caran d’Ache was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Crayola was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Caran d’Ache was listed before Crayola in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Faber-Castell | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Prismacolor | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Winsor & Newton | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Caran d’Ache | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Liquitex | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Daniel Smith | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Staedtler | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Copic | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Sakura | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Ohuhu | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Crayola | 11th | 1 of 3 | 1 of 2 | 2 of 5 | | Derwent | 12th | 1 of 3 | 0 of 2 | 1 of 5 | | Arteza | 13th | 1 of 3 | 0 of 2 | 1 of 5 | | Posca | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pentel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about art supply brands - Asked ChatGPT "Which art supply brand should I buy?": 1. Prismacolor, 2. Winsor & Newton, 3. Liquitex, 4. Faber-Castell - Asked ChatGPT "What are the best art supply brands?": 1. Winsor & Newton, 2. Faber-Castell, 3. Caran d’Ache, 4. Liquitex, 5. Prismacolor, 6. Daniel Smith, 7. Copic, 8. Ohuhu, 9. Sakura, 10. Staedtler, 11. Arteza, 12. Crayola - Asked ChatGPT "What's the best art supply brand for everyday drawing?": 1. Faber-Castell, 2. Staedtler, 3. Prismacolor, 4. Sakura, 5. Derwent - Searched Google, AI Overview "art supply brands": 1. Faber-Castell, 2. Winsor & Newton, 3. Prismacolor, 4. Caran d’Ache, 5. Daniel Smith, 6. Copic, 7. Crayola, 8. Ohuhu - Searched Google, AI Overview "best art supplies": 1. Faber-Castell, 2. Prismacolor, 3. Caran d’Ache, 4. Liquitex Not named in any answer: Posca and Pentel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for art supply brands worldwide in September 2026? - In September 2026, Caran d’Ache gained share of searches among art supply brands worldwide, from 7.4% to 8.3%. - In September 2026, Crayola lost share of searches among art supply brands worldwide, from 16.6% to 15.1%. ## Month by month | Month | Caran d’Ache estimated searches | Caran d’Ache Share of Search | Caran d’Ache rank | Crayola estimated searches | Crayola Share of Search | Crayola rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 8% | 5 | 201K | 14.6% | 2 | | Nov 2025 | 135K | 9.1% | 5 | 201K | 13.6% | 2 | | Dec 2025 | 165K | 10.4% | 5 | 201K | 12.7% | 3 | | Jan 2026 | 110K | 7.7% | 5 | 165K | 11.5% | 2 | | Feb 2026 | 90.5K | 7.2% | 5 | 165K | 13.2% | 2 | | Mar 2026 | 90.5K | 7.3% | 5 | 201K | 16.3% | 2 | | Apr 2026 | 90.5K | 7.5% | 5 | 201K | 16.7% | 2 | | May 2026 | 90.5K | 7.5% | 5 | 201K | 16.7% | 2 | | Jun 2026 | 90.5K | 8.1% | 5 | 201K | 17.9% | 2 | | Jul 2026 | 90.5K | 7.4% | 5 | 201K | 16.4% | 2 | | Aug 2026 | 110K | 7.4% | 4 | 246K | 16.6% | 2 | | Sep 2026 | 110K | 8.3% | 4 | 201K | 15.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Caran d’Ache’s and Crayola’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Caran d’Ache**: Measured on the search term “caran d ache”. - **Crayola**: Measured on the search term “crayola”. - [Caran d’Ache profile](/demand/global-en/brands/caran-d-ache) - [Crayola profile](/demand/global-en/brands/crayola) - [All art supply brands worldwide](/demand/global-en/categories/art-supply-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Caran d’Ache or Crayola more popular in search? In September 2026, Crayola had more branded searches than Caran d’Ache among art supply brands worldwide. Crayola had about 201,000 branded searches, while Caran d’Ache had 110,000. Crayola made up 15.1% of all art supply brand searches we track, and Caran d’Ache accounted for 8.3%. ## Cite this page Brandwave. "Caran d’Ache vs Crayola: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/caran-d-ache-vs-crayola This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/caran-d-ache-vs-crayola. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.