---
title: "Captain Morgan vs Skittles: Which is searched more?"
description: "Which is more popular in search, Captain Morgan or Skittles? Compare estimated monthly branded-search demand and Share of Search inside the Flavors brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/captain-morgan-vs-skittles"
publisher: "Brandwave"
---

# Captain Morgan vs Skittles: Which is searched more?

Which is more popular in search, Captain Morgan or Skittles? Compare estimated monthly branded-search demand and Share of Search inside the Flavors brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Captain Morgan and Skittles
- **Competitive set**: Flavors brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Captain Morgan Share of Search**: 4.6%
- **Skittles Share of Search**: 5.7%

## Which is more popular in search, Captain Morgan or Skittles?

- In September 2026, Skittles had more branded searches than Captain Morgan among flavors brands worldwide. Skittles was estimated to have 450K branded searches compared to Captain Morgan’s 368K, and held a 5.7% Share of Search versus Captain Morgan’s 4.6%.
- Skittles was ahead of Captain Morgan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Captain Morgan’s estimated Share of Search among flavors brands worldwide held steady at 4.6%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Skittles’ estimated Share of Search among flavors brands worldwide moved from 6.9% to 5.7%, and its estimated monthly branded searches moved from 550K to 450K.

## How did search popularity change for flavors brands worldwide in September 2026?

- Estimated monthly branded searches for Skittles worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

## Month by month

| Month | Captain Morgan estimated searches | Captain Morgan Share of Search | Captain Morgan rank | Skittles estimated searches | Skittles Share of Search | Skittles rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 4.6% | 6 | 550K | 6.9% | 5 |
| Nov 2025 | 368K | 3.9% | 6 | 450K | 4.8% | 5 |
| Dec 2025 | 450K | 5.3% | 5 | 450K | 5.3% | 6 |
| Jan 2026 | 301K | 3.8% | 6 | 450K | 5.7% | 5 |
| Feb 2026 | 301K | 3.9% | 6 | 450K | 5.9% | 5 |
| Mar 2026 | 301K | 3.8% | 6 | 450K | 5.7% | 5 |
| Apr 2026 | 368K | 4.6% | 6 | 450K | 5.6% | 5 |
| May 2026 | 368K | 4.5% | 6 | 450K | 5.5% | 5 |
| Jun 2026 | 368K | 4.7% | 5 | 368K | 4.7% | 6 |
| Jul 2026 | 368K | 5.6% | 5 | 368K | 5.6% | 6 |
| Aug 2026 | 368K | 4.9% | 6 | 450K | 5.9% | 5 |
| Sep 2026 | 368K | 4.6% | 6 | 450K | 5.7% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Captain Morgan’s and Skittles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Captain Morgan**: Measured on the search term “captain morgan”.
- **Skittles**: Measured on the search term “skittles”.

- [Captain Morgan profile](/demand/global-en/brands/captain-morgan)
- [Skittles profile](/demand/global-en/brands/skittles)
- [All flavors brands worldwide](/demand/global-en/categories/flavors-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Captain Morgan or Skittles?

In September 2026, Skittles had more branded searches than Captain Morgan among flavors brands worldwide. Skittles was estimated to have 450K branded searches compared to Captain Morgan’s 368K, and held a 5.7% Share of Search versus Captain Morgan’s 4.6%.

## Cite this page

Brandwave. "Captain Morgan vs Skittles: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/captain-morgan-vs-skittles

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/captain-morgan-vs-skittles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.