--- title: "Captain Morgan vs Havana Club: Which is searched more?" description: "Which is more popular in search, Captain Morgan or Havana Club? Compare estimated monthly branded-search demand and Share of Search inside the Rum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/captain-morgan-vs-havana-club" publisher: "Brandwave" --- # Captain Morgan vs Havana Club: Which is searched more? Which is more popular in search, Captain Morgan or Havana Club? Compare estimated monthly branded-search demand and Share of Search inside the Rum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Captain Morgan and Havana Club - **Competitive set**: Rum brands - **Market**: Global - **Month measured**: Sep 2026 - **Captain Morgan Share of Search**: 24.9% - **Havana Club Share of Search**: 9.1% ## Which is more popular in search, Captain Morgan or Havana Club? - In September 2026, Captain Morgan had more branded searches than Havana Club among rum brands worldwide. Captain Morgan was estimated to have 368K branded searches compared to Havana Club’s 135K, and held a 24.9% Share of Search versus Havana Club’s 9.1%. - Captain Morgan was ahead of Havana Club in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Captain Morgan’s estimated Share of Search among rum brands worldwide moved from 21.4% to 24.9%, and its estimated monthly branded searches held steady at 368K. - Across the 12 months ending September 2026, Havana Club’s estimated Share of Search among rum brands worldwide moved from 9.6% to 9.1%, and its estimated monthly branded searches moved from 165K to 135K. ## How did search popularity change for rum brands worldwide in September 2026? - In September 2026, Kraken overtook Havana Club to rank 3rd among rum brands worldwide, with 11.2% estimated Share of Search. - In September 2026, Captain Morgan gained estimated Share of Search among rum brands worldwide, from 21.8% to 24.9%. - In September 2026, Havana Club lost estimated Share of Search among rum brands worldwide, from 9.8% to 9.1%. ## Month by month | Month | Captain Morgan estimated searches | Captain Morgan Share of Search | Captain Morgan rank | Havana Club estimated searches | Havana Club Share of Search | Havana Club rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 21.4% | 2 | 165K | 9.6% | 3 | | Nov 2025 | 368K | 21.3% | 2 | 165K | 9.6% | 4 | | Dec 2025 | 450K | 18.9% | 2 | 201K | 8.5% | 4 | | Jan 2026 | 301K | 18.6% | 2 | 165K | 10.2% | 3 | | Feb 2026 | 301K | 21.8% | 2 | 135K | 9.8% | 3 | | Mar 2026 | 301K | 18.9% | 2 | 165K | 10.4% | 3 | | Apr 2026 | 368K | 22.2% | 2 | 165K | 9.9% | 3 | | May 2026 | 368K | 21% | 2 | 165K | 9.4% | 4 | | Jun 2026 | 368K | 21.8% | 2 | 135K | 8% | 5 | | Jul 2026 | 368K | 21.4% | 2 | 165K | 9.6% | 3 | | Aug 2026 | 368K | 21.8% | 2 | 165K | 9.8% | 3 | | Sep 2026 | 368K | 24.9% | 2 | 135K | 9.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Captain Morgan’s and Havana Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Captain Morgan**: Measured on the search term “captain morgan”. - **Havana Club**: Measured on the search term “havana club”. - [Captain Morgan profile](/demand/global-en/brands/captain-morgan) - [Havana Club profile](/demand/global-en/brands/havana-club) - [All rum brands worldwide](/demand/global-en/categories/rum-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Captain Morgan or Havana Club? In September 2026, Captain Morgan had more branded searches than Havana Club among rum brands worldwide. Captain Morgan was estimated to have 368K branded searches compared to Havana Club’s 135K, and held a 24.9% Share of Search versus Havana Club’s 9.1%. ## Cite this page Brandwave. "Captain Morgan vs Havana Club: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/captain-morgan-vs-havana-club This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/captain-morgan-vs-havana-club. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.