--- title: "Capita vs Korua Shapes: Which is searched more?" description: "Is Capita or Korua Shapes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Snowboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/capita-vs-korua-shapes" publisher: "Brandwave" --- # Capita vs Korua Shapes: Which is searched more? Is Capita or Korua Shapes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Snowboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Capita and Korua Shapes - **Competitive set**: Snowboard brands - **Market**: Global - **Month measured**: Sep 2026 - **Capita Share of Search**: 4.8% - **Korua Shapes Share of Search**: 0.15% ## Is Capita or Korua Shapes more popular in search? - In September 2026, Capita had more branded searches than Korua Shapes among snowboard brands worldwide. Capita had about 90,500 branded searches, while Korua Shapes had 2,900. Capita made up 4.8% of all snowboard brand searches we track, and Korua Shapes accounted for 0.15%. - Capita was ahead of Korua Shapes in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Capita’s share of searches among snowboard brands worldwide moved from 7.1% to 4.8%, and its estimated monthly branded searches moved from 110K to 90.5K. - Across the 12 months ending September 2026, Korua Shapes’ share of searches among snowboard brands worldwide moved from 0.29% to 0.15%, and its estimated monthly branded searches moved from 4.4K to 2.9K. ## Top snowboard brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Capita appeared in all five answers. Korua Shapes was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Capita was listed before Korua Shapes in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Burton | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Capita | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Jones Snowboards | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Lib Tech | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Salomon | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Ride | 6th | 3 of 3 | 1 of 2 | 4 of 5 | | GNU | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Korua Shapes | 8th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about snowboard brands - Asked ChatGPT "Which snowboard brand should I buy?": 1. Burton, 2. Capita, 3. Jones Snowboards, 4. Ride - Asked ChatGPT "What are the best snowboard brands?": 1. Burton, 2. Jones Snowboards, 3. Capita, 4. Salomon, 5. Lib Tech, 6. Ride, 7. GNU - Asked ChatGPT "What's the best snowboard brand for all-mountain riding?": 1. Jones Snowboards, 2. Lib Tech, 3. Capita, 4. Burton, 5. Ride - Searched Google, AI Overview "snowboard brands": 1. Burton, 2. Salomon, 3. Capita, 4. Jones Snowboards, 5. Lib Tech, 6. GNU, 7. Korua Shapes - Searched Google, AI Overview "all mountain snowboard brands": 1. Burton, 2. Capita, 3. Jones Snowboards, 4. Ride, 5. Lib Tech, 6. Korua Shapes Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for snowboard brands worldwide in September 2026? - Estimated monthly branded searches for Korua Shapes worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026. - Estimated monthly branded searches for Capita worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026. ## Month by month | Month | Capita estimated searches | Capita Share of Search | Capita rank | Korua Shapes estimated searches | Korua Shapes Share of Search | Korua Shapes rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 7.1% | 5 | 4.4K | 0.29% | 8 | | Nov 2025 | 110K | 6.6% | 5 | 6.6K | 0.39% | 8 | | Dec 2025 | 110K | 6.3% | 5 | 6.6K | 0.38% | 8 | | Jan 2026 | 135K | 6.6% | 5 | 9.9K | 0.48% | 8 | | Feb 2026 | 135K | 7.9% | 5 | 8.1K | 0.47% | 8 | | Mar 2026 | 110K | 6.6% | 5 | 5.4K | 0.32% | 8 | | Apr 2026 | 90.5K | 5.9% | 4 | 2.4K | 0.16% | 8 | | May 2026 | 74K | 5.1% | 4 | 1.3K | 0.09% | 8 | | Jun 2026 | 74K | 5.2% | 4 | 1K | 0.07% | 8 | | Jul 2026 | 90.5K | 6.2% | 4 | 1.3K | 0.09% | 8 | | Aug 2026 | 74K | 4.3% | 5 | 2.4K | 0.14% | 8 | | Sep 2026 | 90.5K | 4.8% | 5 | 2.9K | 0.15% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Capita’s and Korua Shapes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Capita**: Measured on the search term “capita”. - **Korua Shapes**: Measured on the search term “korua shapes”. - [Capita profile](/demand/global-en/brands/capita) - [Korua Shapes profile](/demand/global-en/brands/korua-shapes) - [All snowboard brands worldwide](/demand/global-en/categories/snowboard-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Capita or Korua Shapes more popular in search? In September 2026, Capita had more branded searches than Korua Shapes among snowboard brands worldwide. Capita had about 90,500 branded searches, while Korua Shapes had 2,900. Capita made up 4.8% of all snowboard brand searches we track, and Korua Shapes accounted for 0.15%. ## Cite this page Brandwave. "Capita vs Korua Shapes: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/capita-vs-korua-shapes This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/capita-vs-korua-shapes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.