--- title: "Capita vs K2: Which is searched more?" description: "Is Capita or K2 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ski and snowboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/capita-vs-k2" publisher: "Brandwave" --- # Capita vs K2: Which is searched more? Is Capita or K2 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ski and snowboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Capita and K2 - **Competitive set**: Ski and snowboard brands - **Market**: Global - **Month measured**: Sep 2026 - **Capita Share of Search**: 8.3% - **K2 Share of Search**: 63.1% ## Is Capita or K2 more popular in search? - In September 2026, K2 had more branded searches than Capita among ski and snowboard brands worldwide. K2 had about 691,000 branded searches, while Capita had 90,500. K2 made up 63.1% of all ski and snowboard brand searches we track, and Capita accounted for 8.3%. - K2 was ahead of Capita in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Capita’s share of searches among ski and snowboard brands worldwide moved from 7.6% to 8.3%, and its estimated monthly branded searches moved from 110K to 90.5K. - Across the 12 months ending September 2026, K2’s share of searches among ski and snowboard brands worldwide moved from 59.2% to 63.1%, and its estimated monthly branded searches moved from 856K to 691K. ## Top ski and snowboard brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Capita was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. K2 was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Capita was listed before K2 in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Salomon Ski | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Burton | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Rossignol | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Atomic | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Blizzard | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Jones Snowboards | 6th | 3 of 3 | 1 of 2 | 4 of 5 | | Völkl | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Capita | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | K2 | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Lib Tech | 10th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about ski and snowboard brands - Asked ChatGPT "Which ski or snowboard brand should I buy?": 1. Salomon Ski, 2. K2, 3. Rossignol, 4. Jones Snowboards, 5. Atomic - Asked ChatGPT "What are the best ski and snowboard brands?": 1. Salomon Ski, 2. Atomic, 3. Blizzard, 4. Rossignol, 5. Völkl, 6. Burton, 7. Jones Snowboards, 8. Capita, 9. Lib Tech, 10. K2 - Asked ChatGPT "What's the best ski or snowboard brand for mountain sports?": 1. Burton, 2. Rossignol, 3. Salomon Ski, 4. Atomic, 5. Jones Snowboards, 6. Völkl - Searched Google, AI Overview "best ski brands": 1. Blizzard, 2. Völkl, 3. Atomic, 4. Rossignol - Searched Google, AI Overview "best snowboard brands": 1. Burton, 2. Capita, 3. Jones Snowboards, 4. Salomon Ski, 5. Lib Tech Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for ski and snowboard brands worldwide in September 2026? - In September 2026, Capita gained share of searches among ski and snowboard brands worldwide, from 5.6% to 8.3%. - In September 2026, K2 lost share of searches among ski and snowboard brands worldwide, from 76.3% to 63.1%. ## Month by month | Month | Capita estimated searches | Capita Share of Search | Capita rank | K2 estimated searches | K2 Share of Search | K2 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 7.6% | 4 | 856K | 59.2% | 1 | | Nov 2025 | 110K | 6.2% | 4 | 873K | 49.5% | 1 | | Dec 2025 | 110K | 5.6% | 5 | 884K | 45% | 1 | | Jan 2026 | 135K | 6% | 5 | 897K | 39.6% | 1 | | Feb 2026 | 135K | 7.2% | 5 | 734K | 39.2% | 1 | | Mar 2026 | 110K | 8.2% | 4 | 706K | 52.8% | 1 | | Apr 2026 | 90.5K | 8.8% | 3 | 685K | 66.9% | 1 | | May 2026 | 74K | 6.7% | 3 | 831K | 75.1% | 1 | | Jun 2026 | 74K | 6.9% | 2 | 830K | 77.9% | 1 | | Jul 2026 | 90.5K | 9.5% | 2 | 681K | 71.6% | 1 | | Aug 2026 | 74K | 5.6% | 3 | 1M | 76.3% | 1 | | Sep 2026 | 90.5K | 8.3% | 3 | 691K | 63.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Capita’s and K2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Capita**: Measured on the search term “capita”. - **K2**: Measured on the search terms “k2” and “k2 ski”, summed into one figure. - [Capita profile](/demand/global-en/brands/capita) - [K2 profile](/demand/global-en/brands/k2) - [All ski and snowboard brands worldwide](/demand/global-en/categories/ski-and-snowboard-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Capita or K2 more popular in search? In September 2026, K2 had more branded searches than Capita among ski and snowboard brands worldwide. K2 had about 691,000 branded searches, while Capita had 90,500. K2 made up 63.1% of all ski and snowboard brand searches we track, and Capita accounted for 8.3%. ## Cite this page Brandwave. "Capita vs K2: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/capita-vs-k2 This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/capita-vs-k2. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.