--- title: "Canvas LMS vs Instructure: Which is searched more?" description: "Is Canvas LMS or Instructure more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Edtech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/canvas-lms-vs-instructure" publisher: "Brandwave" --- # Canvas LMS vs Instructure: Which is searched more? Is Canvas LMS or Instructure more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Edtech set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Canvas LMS and Instructure - **Competitive set**: Edtech - **Market**: Global - **Month measured**: Sep 2026 - **Canvas LMS Share of Search**: 0.13% - **Instructure Share of Search**: 0.03% ## Is Canvas LMS or Instructure more popular in search? - In September 2026, Canvas LMS had more branded searches than Instructure among edtech worldwide. Canvas LMS had about 90,500 branded searches, while Instructure had 18,100. Canvas LMS made up 0.13% of all edtech searches we track, and Instructure accounted for 0.03%. - Canvas LMS was ahead of Instructure in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Canvas LMS’s share of searches among edtech worldwide moved from 0.28% to 0.13%, and its estimated monthly branded searches moved from 165K to 90.5K. - Across the 12 months ending September 2026, Instructure’s share of searches among edtech worldwide held steady at 0.03%, and its estimated monthly branded searches held steady at 18.1K. ## Top edtech in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Canvas LMS appeared in all five answers. Instructure did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Classroom | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Canvas LMS | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Moodle | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Khan Academy | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Blackboard | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | PowerSchool | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | D2L | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Instructure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Anthology | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about edtech - Asked ChatGPT "Which edtech platform should I use?": 1. Google Classroom, 2. Moodle, 3. Khan Academy, 4. Canvas LMS - Asked ChatGPT "What are the best edtech platforms?": 1. Khan Academy, 2. Google Classroom, 3. Moodle, 4. Canvas LMS, 5. D2L - Asked ChatGPT "What's the best edtech platform for a school?": 1. Google Classroom, 2. Canvas LMS, 3. PowerSchool - Searched Google, AI Overview "learning management system": 1. Canvas LMS, 2. Moodle - Searched Google, AI Overview "education software": 1. Canvas LMS, 2. Google Classroom, 3. Blackboard, 4. Moodle, 5. PowerSchool Not named in any answer: Instructure and Anthology. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for edtech worldwide in September 2026? - Estimated monthly branded searches for Canvas LMS worldwide fell 45.2% over 12 measured months, from 165K to 90.5K in September 2026. ## Month by month | Month | Canvas LMS estimated searches | Canvas LMS Share of Search | Canvas LMS rank | Instructure estimated searches | Instructure Share of Search | Instructure rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 0.28% | 6 | 18.1K | 0.03% | 8 | | Nov 2025 | 90.5K | 0.19% | 6 | 12.1K | 0.02% | 8 | | Dec 2025 | 165K | 0.47% | 6 | 8.1K | 0.02% | 8 | | Jan 2026 | 165K | 0.36% | 6 | 12.1K | 0.03% | 8 | | Feb 2026 | 90.5K | 0.2% | 6 | 12.1K | 0.03% | 8 | | Mar 2026 | 110K | 0.24% | 6 | 12.1K | 0.03% | 8 | | Apr 2026 | 110K | 0.27% | 6 | 12.1K | 0.03% | 8 | | May 2026 | 110K | 0.29% | 6 | 40.5K | 0.11% | 7 | | Jun 2026 | 74K | 0.27% | 6 | 8.1K | 0.03% | 8 | | Jul 2026 | 74K | 0.39% | 6 | 8.1K | 0.04% | 8 | | Aug 2026 | 74K | 0.21% | 6 | 14.8K | 0.04% | 8 | | Sep 2026 | 90.5K | 0.13% | 6 | 18.1K | 0.03% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Canvas LMS’s and Instructure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Canvas LMS**: Measured on the search term “canvaslms”. - **Instructure**: Measured on the search term “instructure canvas”. - [Canvas LMS profile](/demand/global-en/brands/canvas-lms) - [Instructure profile](/demand/global-en/brands/instructure) - [All edtech worldwide](/demand/global-en/categories/edtech): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Canvas LMS or Instructure more popular in search? In September 2026, Canvas LMS had more branded searches than Instructure among edtech worldwide. Canvas LMS had about 90,500 branded searches, while Instructure had 18,100. Canvas LMS made up 0.13% of all edtech searches we track, and Instructure accounted for 0.03%. ## Cite this page Brandwave. "Canvas LMS vs Instructure: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/canvas-lms-vs-instructure This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/canvas-lms-vs-instructure. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.