--- title: "Canva vs Looka: Which is more popular?" description: "Is Canva or Looka more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI logo design tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/canva-vs-looka" publisher: "Brandwave" --- # Canva vs Looka: Which is more popular? Is Canva or Looka more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI logo design tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Canva and Looka - **Competitive set**: AI logo design tools - **Market**: Global - **Month measured**: Sep 2026 - **Canva Share of Search**: 10.4% - **Looka Share of Search**: 15.5% ## Is Canva or Looka more popular in search? - In September 2026, Looka had more branded searches than Canva among AI logo design tools worldwide. Looka had about 74,000 branded searches, while Canva had 49,500. Looka made up 15.5% of all AI logo design tool searches we track, and Canva accounted for 10.4%. - The lead changed hands 3 times in the 11 months ending September 2026: Looka took it in December 2025, Canva took it in March 2026, Looka took it in September 2026. - Across the 11 months ending September 2026, Canva’s share of searches among AI logo design tools worldwide moved from 17.5% to 10.4%, and its estimated monthly branded searches moved from 201K to 49.5K. - Across the 11 months ending September 2026, Looka’s share of searches among AI logo design tools worldwide moved from 14.3% to 15.5%, and its estimated monthly branded searches moved from 165K to 74K. ## Top AI logo design tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Canva appeared in all five answers. Looka was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Looka was listed before Canva in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Canva | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Looka | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Adobe Express | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Recraft | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | LogoAI | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | LOGO.com | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Brandmark | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Designs.ai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Logomaster.ai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tailor Brands | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AI logo design tools - Asked ChatGPT "Which AI logo design tool should I use?": 1. Looka, 2. Canva, 3. Adobe Express, 4. Brandmark - Asked ChatGPT "What are the best AI logo design tools?": 1. Looka, 2. Canva, 3. Recraft, 4. Adobe Express, 5. LogoAI, 6. Brandmark - Asked ChatGPT "What's the best AI logo design tool for a logo?": 1. Looka, 2. Recraft, 3. Canva, 4. Adobe Express, 5. LogoAI - Searched Google, AI Overview "logo maker ai": 1. Canva, 2. LogoAI, 3. LOGO.com, 4. Adobe Express - Searched Google, AI Overview "logo design app": 1. Canva, 2. Adobe Express, 3. Looka, 4. LOGO.com Not named in any answer: Designs.ai, Logomaster.ai and Tailor Brands. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for AI logo design tools worldwide in September 2026? - In September 2026, Recraft overtook Canva to become the leader among AI logo design tools worldwide, with 42% of the searches. - In September 2026, Looka overtook Canva to rank 2nd among AI logo design tools worldwide, with 15.5% of the searches. - In September 2026, LogoAI overtook Canva to rank 3rd among AI logo design tools worldwide, with 12.7% of the searches. - In September 2026, Tailor Brands overtook Canva to rank 4th among AI logo design tools worldwide, with 10.6% of the searches. - In September 2026, Canva lost share of searches among AI logo design tools worldwide, from 32.3% to 10.4%. ## How has branded search for Canva and Looka changed worldwide over the last 12 months? | Month | Canva estimated searches | Canva Share of Search | Canva rank | Looka estimated searches | Looka Share of Search | Looka rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 201K | 17.5% | 2 | 165K | 14.3% | 3 | | Dec 2025 | 110K | 13.5% | 4 | 135K | 16.6% | 2 | | Jan 2026 | 110K | 12.1% | 4 | 165K | 18.1% | 2 | | Feb 2026 | 110K | 13.9% | 4 | 135K | 17.1% | 2 | | Mar 2026 | 246K | 25.6% | 2 | 165K | 17.2% | 3 | | Apr 2026 | 246K | 23.7% | 2 | 165K | 15.9% | 3 | | May 2026 | 368K | 35.8% | 1 | 110K | 10.7% | 3 | | Jun 2026 | 450K | 46.5% | 1 | 90.5K | 9.3% | 3 | | Jul 2026 | 368K | 42.1% | 1 | 90.5K | 10.3% | 3 | | Aug 2026 | 246K | 32.3% | 1 | 90.5K | 11.9% | 3 | | Sep 2026 | 49.5K | 10.4% | 5 | 74K | 15.5% | 2 | | Oct 2026 | — | — | — | — | — | — | ## How are Canva’s and Looka’s branded searches counted? Brandwave collects information about searches that people make online using Canva’s and Looka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Canva**: Measured on the search term “canva logo maker”. - **Looka**: Measured on the search term “looka”. - [Canva profile](/demand/global-en/brands/canva) - [Looka profile](/demand/global-en/brands/looka) - [All AI logo design tools worldwide](/demand/global-en/categories/ai-logo-design-tools): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Canva or Looka more popular in search? In September 2026, Looka had more branded searches than Canva among AI logo design tools worldwide. Looka had about 74,000 branded searches, while Canva had 49,500. Looka made up 15.5% of all AI logo design tool searches we track, and Canva accounted for 10.4%. ## Cite this page Brandwave. "Canva vs Looka: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/canva-vs-looka This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/canva-vs-looka. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.