--- title: "Canva vs Jasper: Which is more popular?" description: "Is Canva or Jasper more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/canva-vs-jasper" publisher: "Brandwave" --- # Canva vs Jasper: Which is more popular? Is Canva or Jasper more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Canva and Jasper - **Competitive set**: AI marketing platforms - **Market**: Global - **Month measured**: Sep 2026 - **Canva Share of Search**: 11.5% - **Jasper Share of Search**: 38.5% ## Is Canva or Jasper more popular in search? - In September 2026, Jasper had more branded searches than Canva among AI marketing platforms worldwide. Jasper had about 49,700 branded searches, while Canva had 14,800. Jasper made up 38.5% of all AI marketing platform searches we track, and Canva accounted for 11.5%. - Jasper was ahead of Canva in every measured month of the 11 months ending September 2026. - Across the 11 months ending September 2026, Canva’s share of searches among AI marketing platforms worldwide moved from 7.2% to 11.5%, and its estimated monthly branded searches moved from 22.2K to 14.8K. - Across the 11 months ending September 2026, Jasper’s share of searches among AI marketing platforms worldwide moved from 44.5% to 38.5%, and its estimated monthly branded searches moved from 137K to 49.7K. ## Top AI marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Jasper appeared in all five answers. Canva was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Jasper was listed before Canva in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jasper | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Canva | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Copy.ai | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Klaviyo | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Semrush | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | HubSpot Breeze | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Blaze | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Writer | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Albert | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pencil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Persado | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Typeface | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AI marketing platforms - Asked ChatGPT "What are the best AI marketing tools?": 1. Canva, 2. Semrush, 3. Jasper, 4. Klaviyo, 5. HubSpot Breeze - Asked ChatGPT "Which AI platform is best for creating marketing content at scale?": 1. Jasper, 2. Copy.ai, 3. Writer - Asked ChatGPT "What AI tools do marketing teams use to run campaigns?": 1. Canva, 2. Klaviyo, 3. Jasper, 4. Semrush, 5. HubSpot Breeze - Searched Google, AI Overview "ai marketing tools": 1. Jasper, 2. Copy.ai, 3. Canva, 4. HubSpot Breeze - Searched Google, AI Overview "ai marketing platform": 1. Jasper, 2. Copy.ai, 3. Blaze Not named in any answer: Albert, Pencil, Persado and Typeface. Brands are listed in the order each answer named them. The answers were collected in the United States on October 23, 2026. ## How did search popularity change for AI marketing platforms worldwide in September 2026? - In September 2026, Jasper lost share of searches among AI marketing platforms worldwide, from 42.5% to 38.5%. - In September 2026, Canva lost share of searches among AI marketing platforms worldwide, from 12.6% to 11.5%. ## How has branded search for Canva and Jasper changed worldwide over the last 12 months? | Month | Canva estimated searches | Canva Share of Search | Canva rank | Jasper estimated searches | Jasper Share of Search | Jasper rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 22.2K | 7.2% | 4 | 137K | 44.5% | 1 | | Dec 2025 | 14.8K | 6.5% | 4 | 91.6K | 40.5% | 1 | | Jan 2026 | 22.2K | 7.3% | 4 | 136K | 44.7% | 1 | | Feb 2026 | 27.1K | 9.6% | 4 | 111K | 39.2% | 1 | | Mar 2026 | 27.1K | 8.3% | 4 | 136K | 41.4% | 1 | | Apr 2026 | 27.1K | 10% | 3 | 111K | 40.8% | 1 | | May 2026 | 22.2K | 10.1% | 3 | 91.2K | 41.7% | 1 | | Jun 2026 | 18.1K | 10.2% | 3 | 74.4K | 42.1% | 1 | | Jul 2026 | 18.1K | 12.3% | 3 | 61.2K | 41.4% | 1 | | Aug 2026 | 18.1K | 12.6% | 3 | 60.8K | 42.5% | 1 | | Sep 2026 | 14.8K | 11.5% | 3 | 49.7K | 38.5% | 1 | | Oct 2026 | — | — | — | — | — | — | ## How are Canva’s and Jasper’s branded searches counted? Brandwave collects information about searches that people make online using Canva’s and Jasper’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Canva**: Measured on the search term “canva magic studio”. - **Jasper**: Measured on the search terms “jasper ai”, “jasper ai copywriting”, “jasper ai writing assistant”, “jasper copywriting”, “jasper marketing ai” and “jasper.ai”, summed into one figure. - [Canva profile](/demand/global-en/brands/canva) - [Jasper profile](/demand/global-en/brands/jasper) - [All AI marketing platforms worldwide](/demand/global-en/categories/ai-marketing-platforms): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Canva or Jasper more popular in search? In September 2026, Jasper had more branded searches than Canva among AI marketing platforms worldwide. Jasper had about 49,700 branded searches, while Canva had 14,800. Jasper made up 38.5% of all AI marketing platform searches we track, and Canva accounted for 11.5%. ## Cite this page Brandwave. "Canva vs Jasper: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/canva-vs-jasper This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/canva-vs-jasper. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.