--- title: "Canva vs Imgflip: Which is more popular?" description: "Is Canva or Imgflip more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the GIF makers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/canva-vs-imgflip" publisher: "Brandwave" --- # Canva vs Imgflip: Which is more popular? Is Canva or Imgflip more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the GIF makers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Canva and Imgflip - **Competitive set**: GIF makers - **Market**: Global - **Month measured**: Sep 2026 - **Canva Share of Search**: 1.7% - **Imgflip Share of Search**: 0.59% ## Is Canva or Imgflip more popular in search? - In September 2026, Canva had more branded searches than Imgflip among GIF makers worldwide. Canva had about 8,100 branded searches, while Imgflip had 2,900. Canva made up 1.7% of all GIF maker searches we track, and Imgflip accounted for 0.59%. - The lead changed hands 2 times in the 11 months ending September 2026: Imgflip took it in May 2026, Canva took it in September 2026. - Across the 11 months ending September 2026, Canva’s share of searches among GIF makers worldwide moved from 3.4% to 1.7%, and its estimated monthly branded searches moved from 14.8K to 8.1K. - Across the 11 months ending September 2026, Imgflip’s share of searches among GIF makers worldwide moved from 0.23% to 0.59%, and its estimated monthly branded searches moved from 1K to 2.9K. ## Top GIF makers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Canva was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Imgflip was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Canva was listed before Imgflip in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ezgif | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Adobe Express | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Canva | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Imgflip | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Giphy | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Kapwing | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about GIF makers - Asked ChatGPT "What's the best free GIF maker?": 1. Ezgif, 2. Canva, 3. Giphy - Asked ChatGPT "How do I turn a video into a GIF online?": 1. Ezgif, 2. Adobe Express, 3. Canva - Asked ChatGPT "Which app makes the best GIFs?": 1. Giphy, 2. Imgflip, 3. Kapwing, 4. Ezgif - Searched Google, AI Overview "gif maker": 1. Ezgif, 2. Imgflip, 3. Adobe Express, 4. Canva - Searched Google, AI Overview "video to gif": 1. Ezgif, 2. Adobe Express, 3. Canva, 4. Imgflip Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for GIF makers worldwide in September 2026? - In September 2026, Imgflip lost share of searches among GIF makers worldwide, from 1.6% to 0.59%. - In September 2026, Canva rose from 4th to 3rd among GIF makers worldwide. ## How has branded search for Canva and Imgflip changed worldwide over the last 12 months? | Month | Canva estimated searches | Canva Share of Search | Canva rank | Imgflip estimated searches | Imgflip Share of Search | Imgflip rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 14.8K | 3.4% | 4 | 1K | 0.23% | 6 | | Dec 2025 | 110K | 18% | 2 | 1K | 0.16% | 6 | | Jan 2026 | 18.1K | 3.4% | 3 | 1K | 0.19% | 5 | | Feb 2026 | 14.8K | 3.4% | 3 | 1K | 0.23% | 5 | | Mar 2026 | 27.1K | 3.9% | 3 | 1.3K | 0.19% | 5 | | Apr 2026 | 14.8K | 2.5% | 3 | 1K | 0.17% | 5 | | May 2026 | 18.1K | 2.7% | 4 | 49.5K | 7.5% | 3 | | Jun 2026 | 18.1K | 2.9% | 4 | 90.5K | 14.5% | 2 | | Jul 2026 | 14.8K | 1.9% | 5 | 165K | 21.3% | 2 | | Aug 2026 | 8.1K | 1.3% | 4 | 9.9K | 1.6% | 3 | | Sep 2026 | 8.1K | 1.7% | 3 | 2.9K | 0.59% | 4 | | Oct 2026 | — | — | — | — | — | — | ## How are Canva’s and Imgflip’s branded searches counted? Brandwave collects information about searches that people make online using Canva’s and Imgflip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Canva**: Measured on the search term “canva gif maker”. - **Imgflip**: Measured on the search term “imgflip gif maker”. - [Canva profile](/demand/global-en/brands/canva) - [Imgflip profile](/demand/global-en/brands/imgflip) - [All GIF makers worldwide](/demand/global-en/categories/gif-maker-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Canva or Imgflip more popular in search? In September 2026, Canva had more branded searches than Imgflip among GIF makers worldwide. Canva had about 8,100 branded searches, while Imgflip had 2,900. Canva made up 1.7% of all GIF maker searches we track, and Imgflip accounted for 0.59%. ## Cite this page Brandwave. "Canva vs Imgflip: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/canva-vs-imgflip This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/canva-vs-imgflip. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.