---
title: "Canva vs Figma: Which is searched more?"
description: "Which is more popular in search, Canva or Figma? Compare estimated monthly branded-search demand and Share of Search inside the Graphic design tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/canva-vs-figma"
publisher: "Brandwave"
---

# Canva vs Figma: Which is searched more?

Which is more popular in search, Canva or Figma? Compare estimated monthly branded-search demand and Share of Search inside the Graphic design tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Canva and Figma
- **Competitive set**: Graphic design tools
- **Market**: Global
- **Month measured**: Sep 2026
- **Canva Share of Search**: 96.1%
- **Figma Share of Search**: 2.6%

## Which is more popular in search, Canva or Figma?

- In September 2026, Canva had more branded searches than Figma among graphic design tools worldwide. Canva was estimated to have 187M branded searches compared to Figma’s 5M, and held a 96.1% Share of Search versus Figma’s 2.6%.
- Canva was ahead of Figma in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Canva’s estimated Share of Search among graphic design tools worldwide moved from 96.2% to 96.1%, and its estimated monthly branded searches moved from 229M to 187M.
- Across the 12 months ending September 2026, Figma’s estimated Share of Search among graphic design tools worldwide held steady at 2.6%, and its estimated monthly branded searches moved from 6.1M to 5M.

## How did search popularity change for graphic design tools worldwide in September 2026?

- Estimated monthly branded searches for Figma worldwide fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.
- Estimated monthly branded searches for Canva worldwide fell 18.3% over 12 measured months, from 229M to 187M in September 2026.

## Month by month

| Month | Canva estimated searches | Canva Share of Search | Canva rank | Figma estimated searches | Figma Share of Search | Figma rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 229M | 96.2% | 1 | 6.1M | 2.6% | 2 |
| Nov 2025 | 188M | 95.5% | 1 | 6.1M | 3.1% | 2 |
| Dec 2025 | 154M | 95.4% | 1 | 5M | 3.1% | 2 |
| Jan 2026 | 188M | 96.1% | 1 | 5M | 2.6% | 2 |
| Feb 2026 | 189M | 96.1% | 1 | 5M | 2.5% | 2 |
| Mar 2026 | 188M | 95.6% | 1 | 6.1M | 3.1% | 2 |
| Apr 2026 | 189M | 95.5% | 1 | 6.1M | 3.1% | 2 |
| May 2026 | 189M | 95.6% | 1 | 6.1M | 3.1% | 2 |
| Jun 2026 | 155M | 95.6% | 1 | 5M | 3.1% | 2 |
| Jul 2026 | 128M | 94.9% | 1 | 5M | 3.7% | 2 |
| Aug 2026 | 154M | 96.1% | 1 | 4.1M | 2.6% | 2 |
| Sep 2026 | 187M | 96.1% | 1 | 5M | 2.6% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Canva’s and Figma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Canva**: Measured on the search terms “business card canva”, “business card on canva”, “business cards canva”, “business cards on canva”, “canva”, “canva app”, “canva application”, “canva apps”, “canva artificial intelligence”, “canva background remover”, “canva barcode generator”, “canva bg remover”, “canva business card”, “canva business cards”, “canva collage maker”, “canva collage photo”, “canva color wheel”, “canva colors wheel”, “canva cv maker”, “canva cv template”, “canva design”, “canva face swap”, “canva faceswap”, “canva for education”, “canva for educators”, “canva logos”, “canva pdf edit”, “canva pdf editable”, “canva pdf editor”, “canva photo collage”, “canva photo collages”, “canva photo editor”, “canva pic collage”, “canva print”, “canva printable”, “canva printers”, “canva printing”, “canva prints”, “canva pro”, “canva resume”, “canva resume builder”, “canva resume maker”, “canva resume template”, “canva resume templates”, “canva resumes”, “canva template”, “canva templates”, “canva video edit”, “canva video editor”, “collage photo canva”, “collage photos canva”, “design of canva”, “edit photo canva”, “edit photos canva”, “logos on canva”, “photo collage canva”, “photo collage on canva”, “photo editing canva”, “print in canva”, “resume in canva”, “resume maker canva”, “resume template canva”, “resume templates canva” and “templates by canva”, summed into one figure.
- **Figma**: Measured on the search term “figma”.

- [Canva profile](/demand/global-en/brands/canva)
- [Figma profile](/demand/global-en/brands/figma)
- [All graphic design tools worldwide](/demand/global-en/categories/graphic-design-tools): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Canva or Figma?

In September 2026, Canva had more branded searches than Figma among graphic design tools worldwide. Canva was estimated to have 187M branded searches compared to Figma’s 5M, and held a 96.1% Share of Search versus Figma’s 2.6%.

## Cite this page

Brandwave. "Canva vs Figma: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/canva-vs-figma

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