--- title: "Canva vs CapCut: Which is more popular?" description: "Is Canva or CapCut more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Video template platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/canva-vs-capcut" publisher: "Brandwave" --- # Canva vs CapCut: Which is more popular? Is Canva or CapCut more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Video template platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Canva and CapCut - **Competitive set**: Video template platforms - **Market**: Global - **Month measured**: Sep 2026 - **Canva Share of Search**: 0.79% - **CapCut Share of Search**: 77% ## Is Canva or CapCut more popular in search? - In September 2026, CapCut had more branded searches than Canva among video template platforms worldwide. CapCut had about 13.6 million branded searches, while Canva had 139,000. CapCut made up 77% of all video template platform searches we track, and Canva accounted for 0.79%. - CapCut was ahead of Canva in every measured month of the 11 months ending September 2026. - Across the 11 months ending September 2026, Canva’s share of searches among video template platforms worldwide moved from 1.1% to 0.79%, and its estimated monthly branded searches moved from 114K to 139K. - Across the 11 months ending September 2026, CapCut’s share of searches among video template platforms worldwide moved from 48.9% to 77%, and its estimated monthly branded searches moved from 5M to 13.6M. ## Top video template platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Canva appeared in all five answers. CapCut was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Canva was listed before CapCut in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Canva | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | CapCut | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Envato Elements | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Adobe Express | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | VEED | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Motion Array | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | InVideo | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Placeit | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Renderforest | 9th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about video template platforms - Asked ChatGPT "Which video template platform should I use?": 1. Canva, 2. CapCut, 3. Adobe Express, 4. InVideo, 5. VEED - Asked ChatGPT "What are the best video template platforms?": 1. Canva, 2. Envato Elements, 3. Motion Array, 4. CapCut, 5. Adobe Express, 6. InVideo, 7. Renderforest - Asked ChatGPT "What's the best video template platform for a marketing team?": 1. Canva, 2. VEED, 3. Adobe Express - Searched Google, AI Overview "template video editor": 1. CapCut, 2. Canva, 3. Envato Elements, 4. Renderforest - Searched Google, AI Overview "editable video templates": 1. Canva, 2. Placeit, 3. Envato Elements Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for video template platforms worldwide in September 2026? - In September 2026, CapCut lost share of searches among video template platforms worldwide, from 78.4% to 77%. - Canva’s share of searches among video template platforms worldwide has lost ground for 3 months in a row, from 1.7% to 0.79% in September 2026. ## How has branded search for Canva and CapCut changed worldwide over the last 12 months? | Month | Canva estimated searches | Canva Share of Search | Canva rank | CapCut estimated searches | CapCut Share of Search | CapCut rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 114K | 1.1% | 8 | 5M | 48.9% | 1 | | Dec 2025 | 169K | 1.4% | 8 | 7.5M | 62.3% | 1 | | Jan 2026 | 169K | 1.2% | 8 | 9.1M | 64.9% | 1 | | Feb 2026 | 169K | 1.2% | 7 | 9.1M | 66.5% | 1 | | Mar 2026 | 206K | 1.3% | 6 | 11.1M | 69.2% | 1 | | Apr 2026 | 205K | 1.5% | 6 | 9.1M | 64.9% | 1 | | May 2026 | 250K | 1.6% | 6 | 11.1M | 71.4% | 1 | | Jun 2026 | 250K | 1.7% | 6 | 11.1M | 74.3% | 1 | | Jul 2026 | 208K | 1.4% | 6 | 11.1M | 75.6% | 1 | | Aug 2026 | 209K | 1.2% | 6 | 13.6M | 78.4% | 1 | | Sep 2026 | 139K | 0.79% | 6 | 13.6M | 77% | 1 | | Oct 2026 | — | — | — | — | — | — | ## How are Canva’s and CapCut’s branded searches counted? Brandwave collects information about searches that people make online using Canva’s and CapCut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Canva**: Measured on the search terms “canva video edit”, “canva video editor” and “canva video templates”, summed into one figure. - **CapCut**: Measured on the search term “capcut template”. - [Canva profile](/demand/global-en/brands/canva) - [CapCut profile](/demand/global-en/brands/capcut) - [All video template platforms worldwide](/demand/global-en/categories/video-template-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Canva or CapCut more popular in search? In September 2026, CapCut had more branded searches than Canva among video template platforms worldwide. CapCut had about 13.6 million branded searches, while Canva had 139,000. CapCut made up 77% of all video template platform searches we track, and Canva accounted for 0.79%. ## Cite this page Brandwave. "Canva vs CapCut: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/canva-vs-capcut This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/canva-vs-capcut. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.