---
title: "Canterbury vs Shock Doctor: Which is searched more?"
description: "Which is more popular in search, Canterbury or Shock Doctor? Compare estimated monthly branded-search demand and Share of Search inside the Rugby mouthguards set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/canterbury-vs-shock-doctor"
publisher: "Brandwave"
---

# Canterbury vs Shock Doctor: Which is searched more?

Which is more popular in search, Canterbury or Shock Doctor? Compare estimated monthly branded-search demand and Share of Search inside the Rugby mouthguards set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Canterbury and Shock Doctor
- **Competitive set**: Rugby mouthguards
- **Market**: Global
- **Month measured**: Aug 2026
- **Canterbury Share of Search**: 6.3%
- **Shock Doctor Share of Search**: 3.4%

## Which is more popular in search, Canterbury or Shock Doctor?

- In August 2026, Canterbury had more branded searches than Shock Doctor among rugby mouthguards worldwide. Canterbury was estimated to have 33.1K branded searches compared to Shock Doctor’s 18.1K, and held a 6.3% Share of Search versus Shock Doctor’s 3.4%.
- The lead changed hands 2 times in the 11 months ending August 2026: Shock Doctor took it in December 2025, Canterbury took it in June 2026.
- Across the 11 months ending August 2026, Canterbury’s estimated Share of Search among rugby mouthguards worldwide moved from 5.3% to 6.3%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, Shock Doctor’s estimated Share of Search among rugby mouthguards worldwide moved from 2.9% to 3.4%, and its estimated monthly branded searches held steady at 18.1K.

## How did search popularity change for rugby mouthguards worldwide in August 2026?

- In August 2026, Canterbury gained estimated Share of Search among rugby mouthguards worldwide, from 3.7% to 6.3%.
- In August 2026, Shock Doctor gained estimated Share of Search among rugby mouthguards worldwide, from 2.4% to 3.4%.

## Month by month

| Month | Canterbury estimated searches | Canterbury Share of Search | Canterbury rank | Shock Doctor estimated searches | Shock Doctor Share of Search | Shock Doctor rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 5.3% | 2 | 18.1K | 2.9% | 3 |
| Nov 2025 | 14.8K | 0.79% | 2 | 14.8K | 0.79% | 3 |
| Dec 2025 | 9.9K | 0.64% | 3 | 14.8K | 0.96% | 2 |
| Jan 2026 | 9.9K | 0.09% | 3 | 14.8K | 0.13% | 2 |
| Feb 2026 | 9.9K | 0.43% | 3 | 14.8K | 0.65% | 2 |
| Mar 2026 | 12.1K | 1.1% | 3 | 18.1K | 1.7% | 2 |
| Apr 2026 | 12.1K | 1.4% | 3 | 14.8K | 1.7% | 2 |
| May 2026 | 18.1K | 2.5% | 2 | 18.1K | 2.5% | 3 |
| Jun 2026 | 18.1K | 2.1% | 2 | 12.1K | 1.4% | 3 |
| Jul 2026 | 22.2K | 3.7% | 2 | 14.8K | 2.4% | 3 |
| Aug 2026 | 33.1K | 6.3% | 2 | 18.1K | 3.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Canterbury’s and Shock Doctor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Canterbury**: Measured on the search term “canterbury rugby”.
- **Shock Doctor**: Measured on the search term “shock doctor”.

- [Canterbury profile](/demand/global-en/brands/canterbury)
- [Shock Doctor profile](/demand/global-en/brands/shock-doctor)
- [All rugby mouthguards worldwide](/demand/global-en/categories/rugby-mouthguards): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Canterbury or Shock Doctor?

In August 2026, Canterbury had more branded searches than Shock Doctor among rugby mouthguards worldwide. Canterbury was estimated to have 33.1K branded searches compared to Shock Doctor’s 18.1K, and held a 6.3% Share of Search versus Shock Doctor’s 3.4%.

## Cite this page

Brandwave. "Canterbury vs Shock Doctor: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/canterbury-vs-shock-doctor

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/canterbury-vs-shock-doctor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.