---
title: "Canstar vs NerdWallet: Which is searched more?"
description: "Which is more popular in search, Canstar or NerdWallet? Compare estimated monthly branded-search demand and Share of Search inside the Mortgage comparison platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/canstar-vs-nerdwallet"
publisher: "Brandwave"
---

# Canstar vs NerdWallet: Which is searched more?

Which is more popular in search, Canstar or NerdWallet? Compare estimated monthly branded-search demand and Share of Search inside the Mortgage comparison platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Canstar and NerdWallet
- **Competitive set**: Mortgage comparison platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Canstar Share of Search**: 2%
- **NerdWallet Share of Search**: 14.7%

## Which is more popular in search, Canstar or NerdWallet?

- In August 2026, NerdWallet had more branded searches than Canstar among mortgage comparison platforms worldwide. NerdWallet was estimated to have 110K branded searches compared to Canstar’s 14.8K, and held a 14.7% Share of Search versus Canstar’s 2%.
- NerdWallet was ahead of Canstar in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Canstar’s estimated Share of Search among mortgage comparison platforms worldwide moved from 1.6% to 2%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
- Across the 11 months ending August 2026, NerdWallet’s estimated Share of Search among mortgage comparison platforms worldwide moved from 21.9% to 14.7%, and its estimated monthly branded searches moved from 165K to 110K.

## How did search popularity change for mortgage comparison platforms worldwide in August 2026?

- NerdWallet’s estimated Share of Search among mortgage comparison platforms worldwide has lost ground for 3 months in a row, from 18.1% to 14.7% in August 2026.
- Estimated monthly branded searches for Canstar worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026.

## Month by month

| Month | Canstar estimated searches | Canstar Share of Search | Canstar rank | NerdWallet estimated searches | NerdWallet Share of Search | NerdWallet rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.1K | 1.6% | 4 | 165K | 21.9% | 2 |
| Nov 2025 | 12.1K | 1.8% | 4 | 165K | 25.2% | 2 |
| Dec 2025 | 9.9K | 1.7% | 4 | 165K | 28.9% | 2 |
| Jan 2026 | 12.1K | 1.6% | 4 | 165K | 21.7% | 2 |
| Feb 2026 | 12.1K | 1.7% | 4 | 135K | 18.5% | 2 |
| Mar 2026 | 12.1K | 1.5% | 4 | 201K | 25.2% | 2 |
| Apr 2026 | 12.1K | 1.6% | 4 | 165K | 21.5% | 2 |
| May 2026 | 12.1K | 1.6% | 4 | 135K | 18.1% | 2 |
| Jun 2026 | 12.1K | 1.7% | 4 | 110K | 15.4% | 2 |
| Jul 2026 | 14.8K | 2% | 4 | 110K | 15% | 2 |
| Aug 2026 | 14.8K | 2% | 4 | 110K | 14.7% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Canstar’s and NerdWallet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Canstar**: Measured on the search term “canstar”.
- **NerdWallet**: Measured on the search term “nerdwallet”.

- [Canstar profile](/demand/global-en/brands/canstar)
- [NerdWallet profile](/demand/global-en/brands/nerdwallet)
- [All mortgage comparison platforms worldwide](/demand/global-en/categories/mortgage-comparison-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Canstar or NerdWallet?

In August 2026, NerdWallet had more branded searches than Canstar among mortgage comparison platforms worldwide. NerdWallet was estimated to have 110K branded searches compared to Canstar’s 14.8K, and held a 14.7% Share of Search versus Canstar’s 2%.

## Cite this page

Brandwave. "Canstar vs NerdWallet: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/canstar-vs-nerdwallet

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/canstar-vs-nerdwallet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.