---
title: "Canon vs Xerox: Which is searched more?"
description: "Which is more popular in search, Canon or Xerox? Compare estimated monthly branded-search demand and Share of Search inside the Printer ink brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/canon-vs-xerox"
publisher: "Brandwave"
---

# Canon vs Xerox: Which is searched more?

Which is more popular in search, Canon or Xerox? Compare estimated monthly branded-search demand and Share of Search inside the Printer ink brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Canon and Xerox
- **Competitive set**: Printer ink brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Canon Share of Search**: 13.6%
- **Xerox Share of Search**: 21%

## Which is more popular in search, Canon or Xerox?

- In August 2026, Xerox had more branded searches than Canon among printer ink brands worldwide. Xerox was estimated to have 550K branded searches compared to Canon’s 356K, and held a 21% Share of Search versus Canon’s 13.6%.
- Xerox was ahead of Canon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Canon’s estimated Share of Search among printer ink brands worldwide moved from 11.5% to 13.6%, and its estimated monthly branded searches moved from 315K to 356K.
- Across the 11 months ending August 2026, Xerox’s estimated Share of Search among printer ink brands worldwide moved from 24.5% to 21%, and its estimated monthly branded searches moved from 673K to 550K.

## How did search popularity change for printer ink brands worldwide in August 2026?

- Xerox’s estimated Share of Search among printer ink brands worldwide has lost ground for 3 months in a row, from 22.6% to 21% in August 2026.
- Estimated monthly branded searches for Canon worldwide rose 12.9% over 11 measured months, from 315K to 356K in August 2026.

## Month by month

| Month | Canon estimated searches | Canon Share of Search | Canon rank | Xerox estimated searches | Xerox Share of Search | Xerox rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 315K | 11.5% | 4 | 673K | 24.5% | 2 |
| Nov 2025 | 311K | 11.4% | 4 | 673K | 24.6% | 2 |
| Dec 2025 | 311K | 11.5% | 4 | 673K | 25% | 2 |
| Jan 2026 | 376K | 12.5% | 4 | 673K | 22.3% | 2 |
| Feb 2026 | 308K | 11.6% | 4 | 673K | 25.5% | 2 |
| Mar 2026 | 308K | 11.5% | 4 | 673K | 25.2% | 2 |
| Apr 2026 | 294K | 11.7% | 4 | 550K | 21.9% | 2 |
| May 2026 | 291K | 12% | 4 | 550K | 22.6% | 2 |
| Jun 2026 | 294K | 11.8% | 4 | 550K | 22.1% | 2 |
| Jul 2026 | 339K | 13.2% | 3 | 550K | 21.4% | 2 |
| Aug 2026 | 356K | 13.6% | 3 | 550K | 21% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Canon’s and Xerox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Canon**: Measured on the search terms “canon pixma”, “canon printer”, “global canon” and “printer canon”, summed into one figure.
- **Xerox**: Measured on the search term “xerox”.

- [Canon profile](/demand/global-en/brands/canon)
- [Xerox profile](/demand/global-en/brands/xerox)
- [All printer ink brands worldwide](/demand/global-en/categories/printer-ink-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Canon or Xerox?

In August 2026, Xerox had more branded searches than Canon among printer ink brands worldwide. Xerox was estimated to have 550K branded searches compared to Canon’s 356K, and held a 21% Share of Search versus Canon’s 13.6%.

## Cite this page

Brandwave. "Canon vs Xerox: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/canon-vs-xerox

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/canon-vs-xerox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.