---
title: "Canon vs Samsung: Which is searched more?"
description: "Which is more popular in search, Canon or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Laser printer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/canon-vs-samsung"
publisher: "Brandwave"
---

# Canon vs Samsung: Which is searched more?

Which is more popular in search, Canon or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Laser printer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Canon and Samsung
- **Competitive set**: Laser printer brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Canon Share of Search**: 17.3%
- **Samsung Share of Search**: 17.1%

## Which is more popular in search, Canon or Samsung?

- In September 2026, Canon and Samsung were level on Share of Search among laser printer brands worldwide, with an estimated 356K versus 352K branded searches, at 17.3% and 17.1% estimated Share of Search.
- The lead changed hands once in the 12 months ending September 2026: Canon took it in September 2026.
- Across the 12 months ending September 2026, Canon’s estimated Share of Search among laser printer brands worldwide moved from 14.9% to 17.3%, and its estimated monthly branded searches moved from 315K to 356K.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among laser printer brands worldwide moved from 21.3% to 17.1%, and its estimated monthly branded searches moved from 452K to 352K.

## How did search popularity change for laser printer brands worldwide in September 2026?

- In September 2026, Canon overtook Samsung to rank 2nd among laser printer brands worldwide, with 17.3% estimated Share of Search.
- In September 2026, Samsung lost estimated Share of Search among laser printer brands worldwide, from 19.9% to 17.1%.

## Month by month

| Month | Canon estimated searches | Canon Share of Search | Canon rank | Samsung estimated searches | Samsung Share of Search | Samsung rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 315K | 14.9% | 4 | 452K | 21.3% | 2 |
| Nov 2025 | 311K | 14.8% | 4 | 431K | 20.4% | 2 |
| Dec 2025 | 311K | 15% | 4 | 397K | 19.1% | 2 |
| Jan 2026 | 376K | 16.1% | 3 | 397K | 17% | 2 |
| Feb 2026 | 308K | 15.3% | 4 | 377K | 18.7% | 2 |
| Mar 2026 | 308K | 15.1% | 4 | 377K | 18.4% | 2 |
| Apr 2026 | 294K | 14.9% | 4 | 352K | 17.8% | 2 |
| May 2026 | 291K | 15.2% | 3 | 352K | 18.3% | 2 |
| Jun 2026 | 294K | 15.4% | 3 | 352K | 18.3% | 2 |
| Jul 2026 | 339K | 16.7% | 3 | 377K | 18.6% | 2 |
| Aug 2026 | 356K | 16.8% | 3 | 422K | 19.9% | 2 |
| Sep 2026 | 356K | 17.3% | 2 | 352K | 17.1% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Canon’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Canon**: Measured on the search terms “canon pixma”, “canon printer”, “global canon” and “printer canon”, summed into one figure.
- **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure.

- [Canon profile](/demand/global-en/brands/canon)
- [Samsung profile](/demand/global-en/brands/samsung)
- [All laser printer brands worldwide](/demand/global-en/categories/laser-printer-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Canon or Samsung?

In September 2026, Canon and Samsung were level on Share of Search among laser printer brands worldwide, with an estimated 356K versus 352K branded searches, at 17.3% and 17.1% estimated Share of Search.

## Cite this page

Brandwave. "Canon vs Samsung: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/canon-vs-samsung

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/canon-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.