---
title: "Canon vs HP: Which is more popular by branded search?"
description: "Which is more popular in search, Canon or HP? Compare estimated monthly branded-search demand and Share of Search inside the Home printer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/canon-vs-hp"
publisher: "Brandwave"
---

# Canon vs HP: Which is more popular by branded search?

Which is more popular in search, Canon or HP? Compare estimated monthly branded-search demand and Share of Search inside the Home printer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Canon and HP
- **Competitive set**: Home printer brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Canon Share of Search**: 17.2%
- **HP Share of Search**: 15.3%

## Which is more popular in search, Canon or HP?

- In August 2026, Canon had more branded searches than HP among home printer brands worldwide. Canon was estimated to have 356K branded searches compared to HP’s 316K, and held a 17.2% Share of Search versus HP’s 15.3%.
- The lead changed hands once in the 11 months ending August 2026: Canon took it in July 2026.
- Across the 11 months ending August 2026, Canon’s estimated Share of Search among home printer brands worldwide moved from 15.2% to 17.2%, and its estimated monthly branded searches moved from 315K to 356K.
- Across the 11 months ending August 2026, HP’s estimated Share of Search among home printer brands worldwide moved from 19.1% to 15.3%, and its estimated monthly branded searches moved from 396K to 316K.

## How did search popularity change for home printer brands worldwide in August 2026?

- HP’s estimated Share of Search among home printer brands worldwide has lost ground for 3 months in a row, from 16.6% to 15.3% in August 2026.
- Estimated monthly branded searches for Canon worldwide rose 12.9% over 11 measured months, from 315K to 356K in August 2026.

## Month by month

| Month | Canon estimated searches | Canon Share of Search | Canon rank | HP estimated searches | HP Share of Search | HP rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 315K | 15.2% | 3 | 396K | 19.1% | 2 |
| Nov 2025 | 311K | 15.1% | 3 | 379K | 18.4% | 2 |
| Dec 2025 | 311K | 15.4% | 3 | 386K | 19.1% | 2 |
| Jan 2026 | 376K | 16% | 3 | 391K | 16.7% | 2 |
| Feb 2026 | 308K | 15.6% | 3 | 374K | 19% | 2 |
| Mar 2026 | 308K | 15.4% | 3 | 374K | 18.8% | 2 |
| Apr 2026 | 294K | 15% | 3 | 371K | 19% | 2 |
| May 2026 | 291K | 15.5% | 3 | 312K | 16.6% | 2 |
| Jun 2026 | 294K | 15.2% | 3 | 313K | 16.2% | 2 |
| Jul 2026 | 339K | 16.8% | 2 | 313K | 15.5% | 3 |
| Aug 2026 | 356K | 17.2% | 2 | 316K | 15.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Canon’s and HP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Canon**: Measured on the search terms “canon pixma”, “canon printer”, “global canon” and “printer canon”, summed into one figure.
- **HP**: Measured on the search terms “hp com”, “hp envy printer”, “hp printer” and “printer hp”, summed into one figure.

- [Canon profile](/demand/global-en/brands/canon)
- [HP profile](/demand/global-en/brands/hp)
- [All home printer brands worldwide](/demand/global-en/categories/home-printer-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Canon or HP?

In August 2026, Canon had more branded searches than HP among home printer brands worldwide. Canon was estimated to have 356K branded searches compared to HP’s 316K, and held a 17.2% Share of Search versus HP’s 15.3%.

## Cite this page

Brandwave. "Canon vs HP: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/canon-vs-hp

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/canon-vs-hp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.