---
title: "Canon vs DNP: Which is more popular by branded search?"
description: "Which is more popular in search, Canon or DNP? Compare estimated monthly branded-search demand and Share of Search inside the Photo printer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/canon-vs-dnp"
publisher: "Brandwave"
---

# Canon vs DNP: Which is more popular by branded search?

Which is more popular in search, Canon or DNP? Compare estimated monthly branded-search demand and Share of Search inside the Photo printer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Canon and DNP
- **Competitive set**: Photo printer brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Canon Share of Search**: 14.3%
- **DNP Share of Search**: 27%

## Which is more popular in search, Canon or DNP?

- In August 2026, DNP had more branded searches than Canon among photo printer brands worldwide. DNP was estimated to have 673K branded searches compared to Canon’s 356K, and held a 27% Share of Search versus Canon’s 14.3%.
- The lead changed hands once in the 11 months ending August 2026: DNP took it in August 2026.
- Across the 11 months ending August 2026, Canon’s estimated Share of Search among photo printer brands worldwide moved from 16% to 14.3%, and its estimated monthly branded searches moved from 315K to 356K.
- Across the 11 months ending August 2026, DNP’s estimated Share of Search among photo printer brands worldwide moved from 6.9% to 27%, and its estimated monthly branded searches moved from 135K to 673K.

## How did search popularity change for photo printer brands worldwide in August 2026?

- In August 2026, DNP overtook HP to rank 2nd among photo printer brands worldwide, at 27%.
- In August 2026, Canon lost estimated Share of Search among photo printer brands worldwide, from 17.8% to 14.3%.

## Month by month

| Month | Canon estimated searches | Canon Share of Search | Canon rank | DNP estimated searches | DNP Share of Search | DNP rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 315K | 16% | 3 | 135K | 6.9% | 4 |
| Nov 2025 | 311K | 15.8% | 3 | 135K | 6.8% | 4 |
| Dec 2025 | 311K | 16.1% | 3 | 135K | 7% | 4 |
| Jan 2026 | 376K | 17.1% | 3 | 135K | 6.1% | 4 |
| Feb 2026 | 308K | 16.4% | 3 | 135K | 7.2% | 4 |
| Mar 2026 | 308K | 16.2% | 3 | 135K | 7.1% | 4 |
| Apr 2026 | 294K | 15.7% | 3 | 135K | 7.2% | 4 |
| May 2026 | 291K | 15.8% | 3 | 165K | 9% | 4 |
| Jun 2026 | 294K | 15.8% | 3 | 135K | 7.2% | 4 |
| Jul 2026 | 339K | 17.8% | 2 | 135K | 7.1% | 4 |
| Aug 2026 | 356K | 14.3% | 3 | 673K | 27% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Canon’s and DNP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Canon**: Measured on the search terms “canon pixma”, “canon printer”, “global canon” and “printer canon”, summed into one figure.
- **DNP**: Measured on the search term “dnp”.

- [Canon profile](/demand/global-en/brands/canon)
- [DNP profile](/demand/global-en/brands/dnp)
- [All photo printer brands worldwide](/demand/global-en/categories/photo-printer-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Canon or DNP?

In August 2026, DNP had more branded searches than Canon among photo printer brands worldwide. DNP was estimated to have 673K branded searches compared to Canon’s 356K, and held a 27% Share of Search versus Canon’s 14.3%.

## Cite this page

Brandwave. "Canon vs DNP: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/canon-vs-dnp

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/canon-vs-dnp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.