---
title: "Canada Goose vs Moncler: Which is more popular by branded search?"
description: "Which is more popular in search, Canada Goose or Moncler? Compare estimated monthly branded-search demand and Share of Search inside the Coats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/canada-goose-vs-moncler"
publisher: "Brandwave"
---

# Canada Goose vs Moncler: Which is more popular by branded search?

Which is more popular in search, Canada Goose or Moncler? Compare estimated monthly branded-search demand and Share of Search inside the Coats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Canada Goose and Moncler
- **Competitive set**: Coats
- **Market**: Global
- **Month measured**: Aug 2026
- **Canada Goose Share of Search**: 19.7%
- **Moncler Share of Search**: 16.1%

## Which is more popular in search, Canada Goose or Moncler?

- In August 2026, Canada Goose had more branded searches than Moncler among coats worldwide. Canada Goose was estimated to have 823K branded searches compared to Moncler’s 673K, and held a 19.7% Share of Search versus Moncler’s 16.1%.
- The lead changed hands 2 times in the 11 months ending August 2026: Moncler took it in April 2026, Canada Goose took it in August 2026.
- Across the 11 months ending August 2026, Canada Goose’s estimated Share of Search among coats worldwide moved from 23.4% to 19.7%, and its estimated monthly branded searches moved from 1.8M to 823K.
- Across the 11 months ending August 2026, Moncler’s estimated Share of Search among coats worldwide moved from 23.4% to 16.1%, and its estimated monthly branded searches moved from 1.8M to 673K.

## How did search popularity change for coats worldwide in August 2026?

- In August 2026, Barbour overtook Moncler to rank 2nd among coats worldwide, at 19.7%.
- In August 2026, Canada Goose overtook Moncler to rank 3rd among coats worldwide, at 19.7%.
- In August 2026, Moncler lost estimated Share of Search among coats worldwide, from 18.5% to 16.1%.

## Month by month

| Month | Canada Goose estimated searches | Canada Goose Share of Search | Canada Goose rank | Moncler estimated searches | Moncler Share of Search | Moncler rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8M | 23.4% | 3 | 1.8M | 23.4% | 4 |
| Nov 2025 | 3.4M | 32.5% | 1 | 2.2M | 21.8% | 3 |
| Dec 2025 | 2.7M | 28.2% | 2 | 2.2M | 23.1% | 3 |
| Jan 2026 | 2.2M | 29.4% | 2 | 1.8M | 24% | 3 |
| Feb 2026 | 1.2M | 23.7% | 2 | 1.2M | 23.7% | 3 |
| Mar 2026 | 823K | 18.3% | 3 | 823K | 18.3% | 4 |
| Apr 2026 | 550K | 14.1% | 4 | 673K | 17.3% | 3 |
| May 2026 | 550K | 14.7% | 4 | 673K | 18% | 3 |
| Jun 2026 | 450K | 15.2% | 4 | 550K | 18.6% | 2 |
| Jul 2026 | 450K | 15.2% | 4 | 550K | 18.5% | 2 |
| Aug 2026 | 823K | 19.7% | 3 | 673K | 16.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Canada Goose’s and Moncler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Canada Goose**: Measured on the search term “canada goose”.
- **Moncler**: Measured on the search term “moncler”.

- [Canada Goose profile](/demand/global-en/brands/canada-goose)
- [Moncler profile](/demand/global-en/brands/moncler)
- [All coats worldwide](/demand/global-en/categories/coats): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Canada Goose or Moncler?

In August 2026, Canada Goose had more branded searches than Moncler among coats worldwide. Canada Goose was estimated to have 823K branded searches compared to Moncler’s 673K, and held a 19.7% Share of Search versus Moncler’s 16.1%.

## Cite this page

Brandwave. "Canada Goose vs Moncler: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/canada-goose-vs-moncler

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/canada-goose-vs-moncler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.