--- title: "Cambridge Casual vs Royalcraft: Which is searched more?" description: "Is Cambridge Casual or Royalcraft more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden swing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/cambridge-casual-vs-royalcraft" publisher: "Brandwave" --- # Cambridge Casual vs Royalcraft: Which is searched more? Is Cambridge Casual or Royalcraft more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden swing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cambridge Casual and Royalcraft - **Competitive set**: Garden swing brands - **Market**: Global - **Month measured**: Sep 2026 - **Cambridge Casual Share of Search**: 0.55% - **Royalcraft Share of Search**: 1.8% ## Is Cambridge Casual or Royalcraft more popular in search? - In September 2026, Royalcraft had more branded searches than Cambridge Casual among garden swing brands worldwide. Royalcraft had about 2,900 branded searches, while Cambridge Casual had 880. Royalcraft made up 1.8% of all garden swing brand searches we track, and Cambridge Casual accounted for 0.55%. - Royalcraft was ahead of Cambridge Casual in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cambridge Casual’s share of searches among garden swing brands worldwide moved from 0.47% to 0.55%, and its estimated monthly branded searches moved from 590 to 880. - Across the 12 months ending September 2026, Royalcraft’s share of searches among garden swing brands worldwide moved from 2.3% to 1.8%, and its estimated monthly branded searches held steady at 2.9K. ## Top garden swing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Cambridge Casual was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Royalcraft did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | POLYWOOD | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Cambridge Casual | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | PURPLE LEAF | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Backyard Discovery | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Kettler | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Charles Bentley | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Alexander Rose | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Royalcraft | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | LG Outdoor | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Rowlinson | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about garden swing brands - Asked ChatGPT "Which garden swing brand should I buy?": 1. POLYWOOD, 2. PURPLE LEAF, 3. Cambridge Casual - Asked ChatGPT "What are the best garden swing brands?": 1. POLYWOOD, 2. Cambridge Casual, 3. Backyard Discovery - Asked ChatGPT "What's the best garden swing brand for back garden seating?": 1. POLYWOOD, 2. Backyard Discovery, 3. PURPLE LEAF, 4. Cambridge Casual - Searched Google, AI Overview "garden swing chair": named none of the brands we track Not named in any answer: Kettler, Charles Bentley, Alexander Rose, Royalcraft, LG Outdoor and Rowlinson. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for garden swing brands worldwide in September 2026? - Estimated monthly branded searches for Cambridge Casual worldwide rose 49.2% over 12 measured months, from 590 to 880 in September 2026. ## Month by month | Month | Cambridge Casual estimated searches | Cambridge Casual Share of Search | Cambridge Casual rank | Royalcraft estimated searches | Royalcraft Share of Search | Royalcraft rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 0.47% | 10 | 2.9K | 2.3% | 7 | | Nov 2025 | 590 | 0.47% | 10 | 2.4K | 1.9% | 7 | | Dec 2025 | 480 | 0.41% | 10 | 2.9K | 2.5% | 7 | | Jan 2026 | 480 | 0.34% | 10 | 3.6K | 2.5% | 6 | | Feb 2026 | 590 | 0.4% | 10 | 2.9K | 2% | 7 | | Mar 2026 | 880 | 0.36% | 10 | 3.6K | 1.5% | 7 | | Apr 2026 | 1K | 0.32% | 10 | 4.4K | 1.4% | 7 | | May 2026 | 1K | 0.3% | 10 | 4.4K | 1.3% | 8 | | Jun 2026 | 1K | 0.36% | 10 | 3.6K | 1.3% | 7 | | Jul 2026 | 880 | 0.4% | 10 | 3.6K | 1.7% | 8 | | Aug 2026 | 720 | 0.36% | 10 | 2.9K | 1.5% | 7 | | Sep 2026 | 880 | 0.55% | 10 | 2.9K | 1.8% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Cambridge Casual’s and Royalcraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cambridge Casual**: Measured on the search term “cambridge casual”. - **Royalcraft**: Measured on the search term “royalcraft”. - [Cambridge Casual profile](/demand/global-en/brands/cambridge-casual) - [Royalcraft profile](/demand/global-en/brands/royalcraft) - [All garden swing brands worldwide](/demand/global-en/categories/garden-swing-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cambridge Casual or Royalcraft more popular in search? In September 2026, Royalcraft had more branded searches than Cambridge Casual among garden swing brands worldwide. Royalcraft had about 2,900 branded searches, while Cambridge Casual had 880. Royalcraft made up 1.8% of all garden swing brand searches we track, and Cambridge Casual accounted for 0.55%. ## Cite this page Brandwave. "Cambridge Casual vs Royalcraft: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cambridge-casual-vs-royalcraft This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cambridge-casual-vs-royalcraft. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.