---
title: "Calvin Klein vs SKIMS: Which is searched more?"
description: "Is Calvin Klein or SKIMS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/calvin-klein-vs-skims"
publisher: "Brandwave"
---

# Calvin Klein vs SKIMS: Which is searched more?

Is Calvin Klein or SKIMS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Calvin Klein and SKIMS
- **Competitive set**: Underwear brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Calvin Klein Share of Search**: 16%
- **SKIMS Share of Search**: 0.29%

## Is Calvin Klein or SKIMS more popular in search?

- In September 2026, Calvin Klein had more branded searches than SKIMS among underwear brands worldwide. Calvin Klein had about 3.4 million branded searches, while SKIMS had 60,500. Calvin Klein made up 16% of all underwear brand searches we track, and SKIMS accounted for 0.29%.
- Calvin Klein was ahead of SKIMS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Calvin Klein’s share of searches among underwear brands worldwide moved from 13.8% to 16%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 12 months ending September 2026, SKIMS’s share of searches among underwear brands worldwide moved from 0.3% to 0.29%, and its estimated monthly branded searches moved from 74K to 60.5K.

## How did search popularity change for underwear brands worldwide in September 2026?

- Estimated monthly branded searches for SKIMS worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

## Month by month

| Month | Calvin Klein estimated searches | Calvin Klein Share of Search | Calvin Klein rank | SKIMS estimated searches | SKIMS Share of Search | SKIMS rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.4M | 13.8% | 2 | 74K | 0.3% | 10 |
| Nov 2025 | 5M | 16.2% | 2 | 74K | 0.24% | 11 |
| Dec 2025 | 4.1M | 15.1% | 3 | 60.5K | 0.22% | 11 |
| Jan 2026 | 3.4M | 13.3% | 3 | 60.5K | 0.24% | 9 |
| Feb 2026 | 4.1M | 21.7% | 2 | 60.5K | 0.32% | 9 |
| Mar 2026 | 5M | 22.3% | 2 | 60.5K | 0.27% | 9 |
| Apr 2026 | 3.4M | 16.5% | 2 | 60.5K | 0.3% | 10 |
| May 2026 | 4.1M | 18.9% | 2 | 74K | 0.34% | 10 |
| Jun 2026 | 3.4M | 18.3% | 2 | 74K | 0.4% | 9 |
| Jul 2026 | 3.4M | 18.3% | 2 | 90.5K | 0.49% | 8 |
| Aug 2026 | 3.4M | 15.6% | 2 | 90.5K | 0.42% | 10 |
| Sep 2026 | 3.4M | 16% | 2 | 60.5K | 0.29% | 10 |

## How each brand is measured

Brandwave collects information about searches that people make online using Calvin Klein’s and SKIMS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Calvin Klein**: Measured on the search term “calvin klein”.
- **SKIMS**: Measured on the search term “skims bra”.

- [Calvin Klein profile](/demand/global-en/brands/calvin-klein)
- [SKIMS profile](/demand/global-en/brands/skims)
- [All underwear brands worldwide](/demand/global-en/categories/underwear-brands): The set both shares are measured inside, 12 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Calvin Klein or SKIMS more popular in search?

In September 2026, Calvin Klein had more branded searches than SKIMS among underwear brands worldwide. Calvin Klein had about 3.4 million branded searches, while SKIMS had 60,500. Calvin Klein made up 16% of all underwear brand searches we track, and SKIMS accounted for 0.29%.

## Cite this page

Brandwave. "Calvin Klein vs SKIMS: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/calvin-klein-vs-skims

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/calvin-klein-vs-skims. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.