---
title: "Calvin Klein vs Guess: Which is searched more?"
description: "Which is more popular in search, Calvin Klein or Guess? Compare estimated monthly branded-search demand and Share of Search inside the Premium fashion brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/calvin-klein-vs-guess"
publisher: "Brandwave"
---

# Calvin Klein vs Guess: Which is searched more?

Which is more popular in search, Calvin Klein or Guess? Compare estimated monthly branded-search demand and Share of Search inside the Premium fashion brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Calvin Klein and Guess
- **Competitive set**: Premium fashion brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Calvin Klein Share of Search**: 19.4%
- **Guess Share of Search**: 15.9%

## Which is more popular in search, Calvin Klein or Guess?

- In September 2026, Calvin Klein had more branded searches than Guess among premium fashion brands worldwide. Calvin Klein was estimated to have 3.4M branded searches compared to Guess’ 2.7M, and held a 19.4% Share of Search versus Guess’ 15.9%.
- Calvin Klein was ahead of Guess in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Calvin Klein’s estimated Share of Search among premium fashion brands worldwide moved from 17.2% to 19.4%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 12 months ending September 2026, Guess’ estimated Share of Search among premium fashion brands worldwide moved from 11.5% to 15.9%, and its estimated monthly branded searches moved from 2.2M to 2.7M.

## How did search popularity change for premium fashion brands worldwide in September 2026?

- In September 2026, Guess overtook Lacoste to rank 4th among premium fashion brands worldwide, with 15.9% estimated Share of Search.
- In September 2026, Calvin Klein gained estimated Share of Search among premium fashion brands worldwide, from 18.7% to 19.4%.

## Month by month

| Month | Calvin Klein estimated searches | Calvin Klein Share of Search | Calvin Klein rank | Guess estimated searches | Guess Share of Search | Guess rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.4M | 17.2% | 3 | 2.2M | 11.5% | 5 |
| Nov 2025 | 5M | 18.9% | 3 | 3.4M | 12.6% | 5 |
| Dec 2025 | 4.1M | 16.7% | 3 | 3.4M | 13.7% | 5 |
| Jan 2026 | 3.4M | 16.2% | 3 | 3.4M | 16.2% | 4 |
| Feb 2026 | 4.1M | 24.4% | 1 | 2.2M | 13.4% | 5 |
| Mar 2026 | 5M | 26.3% | 1 | 2.7M | 14.4% | 5 |
| Apr 2026 | 3.4M | 20.9% | 1 | 2.2M | 14% | 5 |
| May 2026 | 4.1M | 22.6% | 1 | 2.7M | 15.1% | 5 |
| Jun 2026 | 3.4M | 19.9% | 1 | 2.2M | 13.3% | 5 |
| Jul 2026 | 3.4M | 18.7% | 2 | 2.7M | 15.3% | 5 |
| Aug 2026 | 3.4M | 18.7% | 2 | 2.7M | 15.3% | 5 |
| Sep 2026 | 3.4M | 19.4% | 2 | 2.7M | 15.9% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Calvin Klein’s and Guess’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Calvin Klein**: Measured on the search term “calvin klein”.
- **Guess**: Measured on the search term “guess”.

- [Calvin Klein profile](/demand/global-en/brands/calvin-klein)
- [Guess profile](/demand/global-en/brands/guess)
- [All premium fashion brands worldwide](/demand/global-en/categories/premium-fashion-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Calvin Klein or Guess?

In September 2026, Calvin Klein had more branded searches than Guess among premium fashion brands worldwide. Calvin Klein was estimated to have 3.4M branded searches compared to Guess’ 2.7M, and held a 19.4% Share of Search versus Guess’ 15.9%.

## Cite this page

Brandwave. "Calvin Klein vs Guess: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/calvin-klein-vs-guess

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/calvin-klein-vs-guess. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.