--- title: "Caltech vs Northwestern University: Which is more popular by branded search?" description: "Which is more popular in search, Caltech or Northwestern University? Compare estimated monthly branded-search demand and Share of Search inside the Globally sought US universities set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/caltech-vs-northwestern-university" publisher: "Brandwave" --- # Caltech vs Northwestern University: Which is more popular by branded search? Which is more popular in search, Caltech or Northwestern University? Compare estimated monthly branded-search demand and Share of Search inside the Globally sought US universities set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Caltech and Northwestern University - **Competitive set**: Globally sought US universities - **Market**: Global - **Month measured**: Aug 2026 - **Caltech Share of Search**: 3.1% - **Northwestern University Share of Search**: 3% ## Which is more popular in search, Caltech or Northwestern University? - In August 2026, Caltech and Northwestern University were level on Share of Search among globally sought US universities worldwide, with an estimated 262K versus 246K branded searches, at 3.1% and 3% estimated Share of Search. - The lead changed hands 5 times in the 11 months ending August 2026: Caltech took it in January 2026, Northwestern University took it in March 2026, Caltech took it in April 2026, Northwestern University took it in May 2026, Caltech took it in June 2026. - Across the 11 months ending August 2026, Caltech’s estimated Share of Search among globally sought US universities worldwide moved from 2.8% to 3.1%, and its estimated monthly branded searches held steady at 262K. - Across the 11 months ending August 2026, Northwestern University’s estimated Share of Search among globally sought US universities worldwide moved from 3.9% to 3%, and its estimated monthly branded searches moved from 368K to 246K. ## How did search popularity change for globally sought US universities worldwide in August 2026? - In August 2026, Caltech fell from 14th to 15th among globally sought US universities worldwide. - Estimated monthly branded searches for Northwestern University worldwide fell 33.2% over 11 measured months, from 368K to 246K in August 2026. ## Month by month | Month | Caltech estimated searches | Caltech Share of Search | Caltech rank | Northwestern University estimated searches | Northwestern University Share of Search | Northwestern University rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 262K | 2.8% | 16 | 368K | 3.9% | 11 | | Nov 2025 | 262K | 3.2% | 16 | 301K | 3.7% | 13 | | Dec 2025 | 262K | 1.6% | 15 | 301K | 1.8% | 12 | | Jan 2026 | 262K | 3.2% | 14 | 246K | 3% | 15 | | Feb 2026 | 215K | 2.9% | 15 | 201K | 2.7% | 16 | | Mar 2026 | 262K | 2.8% | 16 | 301K | 3.2% | 15 | | Apr 2026 | 320K | 3.5% | 13 | 246K | 2.7% | 16 | | May 2026 | 262K | 3% | 16 | 301K | 3.5% | 14 | | Jun 2026 | 262K | 3.6% | 13 | 246K | 3.4% | 15 | | Jul 2026 | 226K | 3.3% | 14 | 201K | 3% | 16 | | Aug 2026 | 262K | 3.1% | 15 | 246K | 3% | 16 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Caltech’s and Northwestern University’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Caltech**: Measured on the search terms “california institute of technology”, “caltech” and “caltech university”, summed into one figure. - **Northwestern University**: Measured on the search term “northwestern university”. - [Caltech profile](/demand/global-en/brands/caltech) - [Northwestern University profile](/demand/global-en/brands/northwestern-university) - [All globally sought US universities worldwide](/demand/global-en/categories/globally-sought-us-universities): The set both shares are measured inside, 17 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Caltech or Northwestern University? In August 2026, Caltech and Northwestern University were level on Share of Search among globally sought US universities worldwide, with an estimated 262K versus 246K branded searches, at 3.1% and 3% estimated Share of Search. ## Cite this page Brandwave. "Caltech vs Northwestern University: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/caltech-vs-northwestern-university This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/caltech-vs-northwestern-university. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.