---
title: "Calm vs YuMuuv: Which is searched more?"
description: "Is Calm or YuMuuv more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employee wellbeing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/calm-vs-yumuuv"
publisher: "Brandwave"
---

# Calm vs YuMuuv: Which is searched more?

Is Calm or YuMuuv more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employee wellbeing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Calm and YuMuuv
- **Competitive set**: Employee wellbeing platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Calm Share of Search**: 6.3%
- **YuMuuv Share of Search**: 0.2%

## Is Calm or YuMuuv more popular in search?

- In September 2026, Calm had more branded searches than YuMuuv among employee wellbeing platforms worldwide. Calm had about 74,000 branded searches, while YuMuuv had 2,400. Calm made up 6.3% of all employee wellbeing platform searches we track, and YuMuuv accounted for 0.2%.
- Calm was ahead of YuMuuv in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Calm’s share of searches among employee wellbeing platforms worldwide moved from 3.6% to 6.3%, and its estimated monthly branded searches moved from 40.5K to 74K.
- Across the 12 months ending September 2026, YuMuuv’s share of searches among employee wellbeing platforms worldwide moved from 0.17% to 0.2%, and its estimated monthly branded searches moved from 1.9K to 2.4K.

## Top employee wellbeing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Calm was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. YuMuuv was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. YuMuuv was listed before Calm in two out of three answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Wellable | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Headspace | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Wellhub | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Lyra Health | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Unmind | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Calm | 6th | 0 of 3 | 2 of 2 | 2 of 5 |
| Personify Health | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| YuMuuv | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| Virgin Pulse | 9th | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about employee wellbeing platforms

- Asked ChatGPT "Which employee wellbeing platform should I use?": 1. Wellable, 2. Lyra Health, 3. Wellhub, 4. Personify Health
- Asked ChatGPT "What are the best employee wellbeing platforms?": 1. Lyra Health, 2. Unmind, 3. Wellhub, 4. Wellable, 5. Headspace
- Asked ChatGPT "What's the best employee wellbeing platform for staff wellbeing?": 1. Unmind, 2. Wellable, 3. Headspace, 4. Wellhub, 5. YuMuuv
- Searched Google, AI Overview "employee wellbeing platforms": 1. Headspace, 2. Calm, 3. Lyra Health, 4. Wellable
- Searched Google, AI Overview "employee wellbeing software": 1. Wellable, 2. Wellhub, 3. Personify Health, 4. Headspace, 5. YuMuuv, 6. Virgin Pulse, 7. Calm, 8. Unmind

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How did search popularity change for employee wellbeing platforms worldwide in September 2026?

- In September 2026, Calm overtook Personify Health to rank 2nd among employee wellbeing platforms worldwide, with 6.3% of the searches.
- Estimated monthly branded searches for YuMuuv worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

## Month by month

| Month | Calm estimated searches | Calm Share of Search | Calm rank | YuMuuv estimated searches | YuMuuv Share of Search | YuMuuv rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 3.6% | 3 | 1.9K | 0.17% | 9 |
| Nov 2025 | 40.5K | 4.4% | 3 | 1.3K | 0.14% | 9 |
| Dec 2025 | 40.5K | 4.8% | 3 | 880 | 0.1% | 9 |
| Jan 2026 | 49.5K | 3.4% | 3 | 1.3K | 0.09% | 9 |
| Feb 2026 | 33.1K | 3.3% | 3 | 1K | 0.1% | 9 |
| Mar 2026 | 33.1K | 3% | 4 | 1.6K | 0.15% | 9 |
| Apr 2026 | 33.1K | 3.2% | 4 | 2.4K | 0.23% | 9 |
| May 2026 | 27.1K | 2.7% | 4 | 1.9K | 0.19% | 9 |
| Jun 2026 | 33.1K | 3.6% | 3 | 1.6K | 0.18% | 9 |
| Jul 2026 | 27.1K | 2.7% | 4 | 1.3K | 0.13% | 9 |
| Aug 2026 | 33.1K | 2.7% | 3 | 1.3K | 0.11% | 9 |
| Sep 2026 | 74K | 6.3% | 2 | 2.4K | 0.2% | 9 |

## How each brand is measured

Brandwave collects information about searches that people make online using Calm’s and YuMuuv’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Calm**: Measured on the search term “calm app”.
- **YuMuuv**: Measured on the search term “yumuuv”.

- [Calm profile](/demand/global-en/brands/calm)
- [YuMuuv profile](/demand/global-en/brands/yumuuv)
- [All employee wellbeing platforms worldwide](/demand/global-en/categories/employee-wellbeing-platforms): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Calm or YuMuuv more popular in search?

In September 2026, Calm had more branded searches than YuMuuv among employee wellbeing platforms worldwide. Calm had about 74,000 branded searches, while YuMuuv had 2,400. Calm made up 6.3% of all employee wellbeing platform searches we track, and YuMuuv accounted for 0.2%.

## Cite this page

Brandwave. "Calm vs YuMuuv: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/calm-vs-yumuuv

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/calm-vs-yumuuv. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
