---
title: "Calm vs MindShift CBT: Which is searched more?"
description: "Is Calm or MindShift CBT more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mental health apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/calm-vs-mindshift-cbt"
publisher: "Brandwave"
---

# Calm vs MindShift CBT: Which is searched more?

Is Calm or MindShift CBT more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mental health apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Calm and MindShift CBT
- **Competitive set**: Mental health apps
- **Market**: Global
- **Month measured**: Sep 2026
- **Calm Share of Search**: 13.2%
- **MindShift CBT Share of Search**: 0.58%

## Is Calm or MindShift CBT more popular in search?

- In September 2026, Calm had more branded searches than MindShift CBT among mental health apps worldwide. Calm had about 74,000 branded searches, while MindShift CBT had 3,280. Calm made up 13.2% of all mental health app searches we track, and MindShift CBT accounted for 0.58%.
- Calm was ahead of MindShift CBT in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Calm’s share of searches among mental health apps worldwide moved from 5.9% to 13.2%, and its estimated monthly branded searches moved from 40.5K to 74K.
- Across the 12 months ending September 2026, MindShift CBT’s share of searches among mental health apps worldwide moved from 0.65% to 0.58%, and its estimated monthly branded searches moved from 4.5K to 3.3K.

## How did search popularity change for mental health apps worldwide in September 2026?

- In September 2026, Calm overtook Talkspace and Insight Timer to rank 2nd among mental health apps worldwide, with 13.2% of the searches.
- Estimated monthly branded searches for MindShift CBT worldwide fell 27.1% over 12 measured months, from 4.5K to 3.3K in September 2026.

## Month by month

| Month | Calm estimated searches | Calm Share of Search | Calm rank | MindShift CBT estimated searches | MindShift CBT Share of Search | MindShift CBT rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 5.9% | 4 | 4.5K | 0.65% | 8 |
| Nov 2025 | 40.5K | 7% | 4 | 3.7K | 0.64% | 8 |
| Dec 2025 | 40.5K | 8.1% | 3 | 3.4K | 0.68% | 8 |
| Jan 2026 | 49.5K | 8% | 4 | 4.2K | 0.68% | 8 |
| Feb 2026 | 33.1K | 5.9% | 4 | 3.9K | 0.69% | 8 |
| Mar 2026 | 33.1K | 5.7% | 4 | 3.9K | 0.67% | 8 |
| Apr 2026 | 33.1K | 5.9% | 3 | 3.9K | 0.7% | 8 |
| May 2026 | 27.1K | 4.9% | 4 | 3.3K | 0.59% | 8 |
| Jun 2026 | 33.1K | 6.6% | 4 | 2.8K | 0.55% | 8 |
| Jul 2026 | 27.1K | 5.7% | 4 | 2.6K | 0.55% | 8 |
| Aug 2026 | 33.1K | 6.7% | 4 | 2.6K | 0.53% | 8 |
| Sep 2026 | 74K | 13.2% | 2 | 3.3K | 0.58% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using Calm’s and MindShift CBT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Calm**: Measured on the search term “calm app”.
- **MindShift CBT**: Measured on the search terms “mindshift app” and “mindshift cbt”, summed into one figure.

- [Calm profile](/demand/global-en/brands/calm)
- [MindShift CBT profile](/demand/global-en/brands/mindshift-cbt)
- [All mental health apps worldwide](/demand/global-en/categories/mental-health-apps): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Calm or MindShift CBT more popular in search?

In September 2026, Calm had more branded searches than MindShift CBT among mental health apps worldwide. Calm had about 74,000 branded searches, while MindShift CBT had 3,280. Calm made up 13.2% of all mental health app searches we track, and MindShift CBT accounted for 0.58%.

## Cite this page

Brandwave. "Calm vs MindShift CBT: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/calm-vs-mindshift-cbt

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/calm-vs-mindshift-cbt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.