---
title: "Calm vs Headspace: Which is more popular by branded search?"
description: "Which is more popular in search, Calm or Headspace? Compare estimated monthly branded-search demand and Share of Search inside the Meditation apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/calm-vs-headspace"
publisher: "Brandwave"
---

# Calm vs Headspace: Which is more popular by branded search?

Which is more popular in search, Calm or Headspace? Compare estimated monthly branded-search demand and Share of Search inside the Meditation apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Calm and Headspace
- **Competitive set**: Meditation apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Calm Share of Search**: 31.1%
- **Headspace Share of Search**: 14.5%

## Which is more popular in search, Calm or Headspace?

- In August 2026, Calm had more branded searches than Headspace among meditation apps worldwide. Calm was estimated to have 49K branded searches compared to Headspace’s 22.9K, and held a 31.1% Share of Search versus Headspace’s 14.5%.
- Calm was ahead of Headspace in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Calm’s estimated Share of Search among meditation apps worldwide moved from 32.9% to 31.1%, and its estimated monthly branded searches moved from 56.1K to 49K.
- Across the 11 months ending August 2026, Headspace’s estimated Share of Search among meditation apps worldwide moved from 18.3% to 14.5%, and its estimated monthly branded searches moved from 31.2K to 22.9K.

## How did search popularity change for meditation apps worldwide in August 2026?

- In August 2026, Calm gained estimated Share of Search among meditation apps worldwide, from 30.4% to 31.1%.
- In August 2026, Headspace lost estimated Share of Search among meditation apps worldwide, from 17.1% to 14.5%.

## Month by month

| Month | Calm estimated searches | Calm Share of Search | Calm rank | Headspace estimated searches | Headspace Share of Search | Headspace rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 56.1K | 32.9% | 2 | 31.2K | 18.3% | 3 |
| Nov 2025 | 56.1K | 33.9% | 2 | 26.3K | 15.9% | 3 |
| Dec 2025 | 66.9K | 39.3% | 1 | 25.6K | 15% | 3 |
| Jan 2026 | 86.8K | 39.1% | 2 | 26.4K | 11.9% | 3 |
| Feb 2026 | 86.4K | 44.1% | 1 | 26.3K | 13.4% | 3 |
| Mar 2026 | 92.1K | 43.4% | 1 | 26.5K | 12.5% | 3 |
| Apr 2026 | 50.8K | 31.8% | 2 | 27K | 16.9% | 3 |
| May 2026 | 44.3K | 28.2% | 2 | 32.6K | 20.7% | 3 |
| Jun 2026 | 45.8K | 30.2% | 2 | 28.4K | 18.7% | 3 |
| Jul 2026 | 42.5K | 30.4% | 2 | 23.9K | 17.1% | 3 |
| Aug 2026 | 49K | 31.1% | 2 | 22.9K | 14.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Calm’s and Headspace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Calm**: Measured on the search terms “calm app”, “calm com”, “calm meditation” and “calm meditation app”, summed into one figure.
- **Headspace**: Measured on the search terms “headspace app”, “headspace com” and “headspace meditation”, summed into one figure.

- [Calm profile](/demand/global-en/brands/calm)
- [Headspace profile](/demand/global-en/brands/headspace)
- [All meditation apps worldwide](/demand/global-en/categories/meditation-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Calm or Headspace?

In August 2026, Calm had more branded searches than Headspace among meditation apps worldwide. Calm was estimated to have 49K branded searches compared to Headspace’s 22.9K, and held a 31.1% Share of Search versus Headspace’s 14.5%.

## Cite this page

Brandwave. "Calm vs Headspace: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/calm-vs-headspace

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/calm-vs-headspace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.