---
title: "CallTrackingMetrics vs Nimbata: Which is more popular by branded search?"
description: "Which is more popular in search, CallTrackingMetrics or Nimbata? Compare estimated monthly branded-search demand and Share of Search inside the Call tracking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/calltrackingmetrics-vs-nimbata"
publisher: "Brandwave"
---

# CallTrackingMetrics vs Nimbata: Which is more popular by branded search?

Which is more popular in search, CallTrackingMetrics or Nimbata? Compare estimated monthly branded-search demand and Share of Search inside the Call tracking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CallTrackingMetrics and Nimbata
- **Competitive set**: Call tracking platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **CallTrackingMetrics Share of Search**: 5.6%
- **Nimbata Share of Search**: 2.4%

## Which is more popular in search, CallTrackingMetrics or Nimbata?

- In August 2026, CallTrackingMetrics had more branded searches than Nimbata among call tracking platforms worldwide. CallTrackingMetrics was estimated to have 2.4K branded searches compared to Nimbata’s 1K, and held a 5.6% Share of Search versus Nimbata’s 2.4%.
- CallTrackingMetrics was ahead of Nimbata in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CallTrackingMetrics’ estimated Share of Search among call tracking platforms worldwide moved from 6.8% to 5.6%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 11 months ending August 2026, Nimbata’s estimated Share of Search among call tracking platforms worldwide held steady at 2.4%, and its estimated monthly branded searches held steady at 1K.

## How did search popularity change for call tracking platforms worldwide in August 2026?

- In August 2026, Nimbata lost estimated Share of Search among call tracking platforms worldwide, from 3% to 2.4%.
- Estimated monthly branded searches for CallTrackingMetrics worldwide fell 17.7% over 11 measured months, from 2.9K to 2.4K in August 2026.

## Month by month

| Month | CallTrackingMetrics estimated searches | CallTrackingMetrics Share of Search | CallTrackingMetrics rank | Nimbata estimated searches | Nimbata Share of Search | Nimbata rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.9K | 6.8% | 3 | 1K | 2.4% | 4 |
| Nov 2025 | 2.9K | 8% | 3 | 1K | 2.8% | 4 |
| Dec 2025 | 2.9K | 8.2% | 3 | 910 | 2.5% | 4 |
| Jan 2026 | 2.9K | 6.8% | 3 | 900 | 2.1% | 4 |
| Feb 2026 | 2.5K | 5.8% | 3 | 1K | 2.4% | 4 |
| Mar 2026 | 2.4K | 5.6% | 3 | 1.3K | 3% | 4 |
| Apr 2026 | 2.5K | 5.7% | 3 | 1.3K | 3.1% | 4 |
| May 2026 | 1.9K | 4.5% | 3 | 1.3K | 3% | 4 |
| Jun 2026 | 2.4K | 5.5% | 3 | 1.3K | 3% | 4 |
| Jul 2026 | 2.4K | 5.5% | 3 | 1.3K | 3% | 4 |
| Aug 2026 | 2.4K | 5.6% | 3 | 1K | 2.4% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using CallTrackingMetrics’ and Nimbata’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CallTrackingMetrics**: Measured on the search terms “calltrackingmetrics” and “calltrackingmetrics call tracking”, summed into one figure.
- **Nimbata**: Measured on the search terms “nimbata” and “nimbata call tracking”, summed into one figure.

- [CallTrackingMetrics profile](/demand/global-en/brands/calltrackingmetrics)
- [Nimbata profile](/demand/global-en/brands/nimbata)
- [All call tracking platforms worldwide](/demand/global-en/categories/call-tracking-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, CallTrackingMetrics or Nimbata?

In August 2026, CallTrackingMetrics had more branded searches than Nimbata among call tracking platforms worldwide. CallTrackingMetrics was estimated to have 2.4K branded searches compared to Nimbata’s 1K, and held a 5.6% Share of Search versus Nimbata’s 2.4%.

## Cite this page

Brandwave. "CallTrackingMetrics vs Nimbata: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/calltrackingmetrics-vs-nimbata

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