---
title: "CallTrackingMetrics vs Invoca: Which is more popular by branded search?"
description: "Which is more popular in search, CallTrackingMetrics or Invoca? Compare estimated monthly branded-search demand and Share of Search inside the Call tracking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/calltrackingmetrics-vs-invoca"
publisher: "Brandwave"
---

# CallTrackingMetrics vs Invoca: Which is more popular by branded search?

Which is more popular in search, CallTrackingMetrics or Invoca? Compare estimated monthly branded-search demand and Share of Search inside the Call tracking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CallTrackingMetrics and Invoca
- **Competitive set**: Call tracking platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **CallTrackingMetrics Share of Search**: 5.6%
- **Invoca Share of Search**: 0.37%

## Which is more popular in search, CallTrackingMetrics or Invoca?

- In August 2026, CallTrackingMetrics had more branded searches than Invoca among call tracking platforms worldwide. CallTrackingMetrics was estimated to have 2.4K branded searches compared to Invoca’s 160, and held a 5.6% Share of Search versus Invoca’s 0.37%.
- CallTrackingMetrics was ahead of Invoca in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CallTrackingMetrics’ estimated Share of Search among call tracking platforms worldwide moved from 6.8% to 5.6%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 11 months ending August 2026, Invoca’s estimated Share of Search among call tracking platforms worldwide moved from 0.44% to 0.37%, and its estimated monthly branded searches moved from 190 to 160.

## How did search popularity change for call tracking platforms worldwide in August 2026?

- Estimated monthly branded searches for CallTrackingMetrics worldwide fell 17.7% over 11 measured months, from 2.9K to 2.4K in August 2026.
- Estimated monthly branded searches for Invoca worldwide fell 15.8% over 11 measured months, from 190 to 160 in August 2026.

## Month by month

| Month | CallTrackingMetrics estimated searches | CallTrackingMetrics Share of Search | CallTrackingMetrics rank | Invoca estimated searches | Invoca Share of Search | Invoca rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.9K | 6.8% | 3 | 190 | 0.44% | 5 |
| Nov 2025 | 2.9K | 8% | 3 | 160 | 0.44% | 5 |
| Dec 2025 | 2.9K | 8.2% | 3 | 150 | 0.42% | 5 |
| Jan 2026 | 2.9K | 6.8% | 3 | 180 | 0.42% | 5 |
| Feb 2026 | 2.5K | 5.8% | 3 | 180 | 0.42% | 5 |
| Mar 2026 | 2.4K | 5.6% | 3 | 180 | 0.42% | 5 |
| Apr 2026 | 2.5K | 5.7% | 3 | 190 | 0.44% | 5 |
| May 2026 | 1.9K | 4.5% | 3 | 210 | 0.48% | 5 |
| Jun 2026 | 2.4K | 5.5% | 3 | 160 | 0.36% | 5 |
| Jul 2026 | 2.4K | 5.5% | 3 | 180 | 0.41% | 5 |
| Aug 2026 | 2.4K | 5.6% | 3 | 160 | 0.37% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using CallTrackingMetrics’ and Invoca’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CallTrackingMetrics**: Measured on the search terms “calltrackingmetrics” and “calltrackingmetrics call tracking”, summed into one figure.
- **Invoca**: Measured on the search terms “invoca ai” and “invoca call tracking”, summed into one figure.

- [CallTrackingMetrics profile](/demand/global-en/brands/calltrackingmetrics)
- [Invoca profile](/demand/global-en/brands/invoca)
- [All call tracking platforms worldwide](/demand/global-en/categories/call-tracking-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, CallTrackingMetrics or Invoca?

In August 2026, CallTrackingMetrics had more branded searches than Invoca among call tracking platforms worldwide. CallTrackingMetrics was estimated to have 2.4K branded searches compared to Invoca’s 160, and held a 5.6% Share of Search versus Invoca’s 0.37%.

## Cite this page

Brandwave. "CallTrackingMetrics vs Invoca: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/calltrackingmetrics-vs-invoca

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