---
title: "CallRail vs CallTrackingMetrics: Which is more popular by branded search?"
description: "Which is more popular in search, CallRail or CallTrackingMetrics? Compare estimated monthly branded-search demand and Share of Search inside the Call tracking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/callrail-vs-calltrackingmetrics"
publisher: "Brandwave"
---

# CallRail vs CallTrackingMetrics: Which is more popular by branded search?

Which is more popular in search, CallRail or CallTrackingMetrics? Compare estimated monthly branded-search demand and Share of Search inside the Call tracking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CallRail and CallTrackingMetrics
- **Competitive set**: Call tracking platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **CallRail Share of Search**: 79.2%
- **CallTrackingMetrics Share of Search**: 5.6%

## Which is more popular in search, CallRail or CallTrackingMetrics?

- In August 2026, CallRail had more branded searches than CallTrackingMetrics among call tracking platforms worldwide. CallRail was estimated to have 34.4K branded searches compared to CallTrackingMetrics’ 2.4K, and held a 79.2% Share of Search versus CallTrackingMetrics’ 5.6%.
- CallRail was ahead of CallTrackingMetrics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CallRail’s estimated Share of Search among call tracking platforms worldwide moved from 77.7% to 79.2%, and its estimated monthly branded searches moved from 33.3K to 34.4K.
- Across the 11 months ending August 2026, CallTrackingMetrics’ estimated Share of Search among call tracking platforms worldwide moved from 6.8% to 5.6%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

## How did search popularity change for call tracking platforms worldwide in August 2026?

- Estimated monthly branded searches for CallTrackingMetrics worldwide fell 17.7% over 11 measured months, from 2.9K to 2.4K in August 2026.

## Month by month

| Month | CallRail estimated searches | CallRail Share of Search | CallRail rank | CallTrackingMetrics estimated searches | CallTrackingMetrics Share of Search | CallTrackingMetrics rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.3K | 77.7% | 1 | 2.9K | 6.8% | 3 |
| Nov 2025 | 27.2K | 74% | 1 | 2.9K | 8% | 3 |
| Dec 2025 | 27.3K | 76.4% | 1 | 2.9K | 8.2% | 3 |
| Jan 2026 | 33.4K | 78% | 1 | 2.9K | 6.8% | 3 |
| Feb 2026 | 33.7K | 78.7% | 1 | 2.5K | 5.8% | 3 |
| Mar 2026 | 34K | 78.4% | 1 | 2.4K | 5.6% | 3 |
| Apr 2026 | 33.7K | 78.1% | 1 | 2.5K | 5.7% | 3 |
| May 2026 | 34.7K | 79.6% | 1 | 1.9K | 4.5% | 3 |
| Jun 2026 | 35K | 78.9% | 1 | 2.4K | 5.5% | 3 |
| Jul 2026 | 35K | 78.9% | 1 | 2.4K | 5.5% | 3 |
| Aug 2026 | 34.4K | 79.2% | 1 | 2.4K | 5.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using CallRail’s and CallTrackingMetrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CallRail**: Measured on the search terms “callrail” and “callrail call tracking”, summed into one figure.
- **CallTrackingMetrics**: Measured on the search terms “calltrackingmetrics” and “calltrackingmetrics call tracking”, summed into one figure.

- [CallRail profile](/demand/global-en/brands/callrail)
- [CallTrackingMetrics profile](/demand/global-en/brands/calltrackingmetrics)
- [All call tracking platforms worldwide](/demand/global-en/categories/call-tracking-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, CallRail or CallTrackingMetrics?

In August 2026, CallRail had more branded searches than CallTrackingMetrics among call tracking platforms worldwide. CallRail was estimated to have 34.4K branded searches compared to CallTrackingMetrics’ 2.4K, and held a 79.2% Share of Search versus CallTrackingMetrics’ 5.6%.

## Cite this page

Brandwave. "CallRail vs CallTrackingMetrics: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/callrail-vs-calltrackingmetrics

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/callrail-vs-calltrackingmetrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.