--- title: "Callbox vs New North: Which is searched more?" description: "Is Callbox or New North more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Demand generation agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/callbox-vs-new-north" publisher: "Brandwave" --- # Callbox vs New North: Which is searched more? Is Callbox or New North more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Demand generation agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Callbox and New North - **Competitive set**: Demand generation agencies - **Market**: Global - **Month measured**: Sep 2026 - **Callbox Share of Search**: 5.3% - **New North Share of Search**: 0.7% ## Is Callbox or New North more popular in search? - In September 2026, Callbox had more branded searches than New North among demand generation agencies worldwide. Callbox had about 12,100 branded searches, while New North had 1,600. Callbox made up 5.3% of all demand generation agency searches we track, and New North accounted for 0.7%. - Callbox was ahead of New North in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Callbox’s share of searches among demand generation agencies worldwide moved from 5.2% to 5.3%, and its estimated monthly branded searches held steady at 12.1K. - Across the 12 months ending September 2026, New North’s share of searches among demand generation agencies worldwide moved from 0.56% to 0.7%, and its estimated monthly branded searches moved from 1.3K to 1.6K. ## Top demand generation agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Callbox nor New North showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Refine Labs | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Directive | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Powered by Search | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Ironpaper | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Kalungi | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Belkins | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Callbox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CIENCE | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | New North | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Operatix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LeadGenius | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about demand generation agencies - Asked ChatGPT "Which demand generation agency should I hire?": 1. Powered by Search, 2. Directive, 3. Refine Labs, 4. Belkins, 5. Kalungi - Asked ChatGPT "What are the best demand generation agencies?": 1. Refine Labs, 2. Directive, 3. Powered by Search, 4. Kalungi, 5. Ironpaper - Asked ChatGPT "What's the best demand generation agency for B2B lead growth?": 1. Refine Labs, 2. Directive, 3. Powered by Search, 4. Kalungi, 5. Ironpaper - Searched Google, AI Overview "demand generation agencies": 1. Refine Labs, 2. Ironpaper, 3. Directive - Searched Google, AI Overview "lead generation agency": 1. Belkins Not named in any answer: Callbox, CIENCE, New North, Operatix and LeadGenius. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for demand generation agencies worldwide in September 2026? - Estimated monthly branded searches for New North worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026. ## Month by month | Month | Callbox estimated searches | Callbox Share of Search | Callbox rank | New North estimated searches | New North Share of Search | New North rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 5.2% | 2 | 1.3K | 0.56% | 7 | | Nov 2025 | 12.1K | 5.3% | 2 | 1.3K | 0.57% | 7 | | Dec 2025 | 12.1K | 5.3% | 2 | 1K | 0.44% | 7 | | Jan 2026 | 12.1K | 5.3% | 2 | 1.3K | 0.57% | 6 | | Feb 2026 | 12.1K | 6.3% | 2 | 1K | 0.52% | 6 | | Mar 2026 | 12.1K | 5.3% | 2 | 1.3K | 0.57% | 6 | | Apr 2026 | 12.1K | 6.3% | 2 | 1.6K | 0.83% | 6 | | May 2026 | 12.1K | 5.3% | 2 | 1.6K | 0.7% | 6 | | Jun 2026 | 12.1K | 5.3% | 2 | 1K | 0.44% | 6 | | Jul 2026 | 12.1K | 6.4% | 2 | 880 | 0.46% | 7 | | Aug 2026 | 12.1K | 5.3% | 2 | 1.6K | 0.7% | 7 | | Sep 2026 | 12.1K | 5.3% | 2 | 1.6K | 0.7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Callbox’s and New North’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Callbox**: Measured on the search term “callbox”. - **New North**: Measured on the search term “newnorth”. - [Callbox profile](/demand/global-en/brands/callbox) - [New North profile](/demand/global-en/brands/new-north) - [All demand generation agencies worldwide](/demand/global-en/categories/demand-generation-agencies): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Callbox or New North more popular in search? In September 2026, Callbox had more branded searches than New North among demand generation agencies worldwide. Callbox had about 12,100 branded searches, while New North had 1,600. Callbox made up 5.3% of all demand generation agency searches we track, and New North accounted for 0.7%. ## Cite this page Brandwave. "Callbox vs New North: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/callbox-vs-new-north This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/callbox-vs-new-north. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.