--- title: "Cake Equity vs Global Shares: Which is searched more?" description: "Is Cake Equity or Global Shares more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Equity management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/cake-equity-vs-global-shares" publisher: "Brandwave" --- # Cake Equity vs Global Shares: Which is searched more? Is Cake Equity or Global Shares more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Equity management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cake Equity and Global Shares - **Competitive set**: Equity management platforms - **Market**: Global - **Month measured**: Sep 2026 - **Cake Equity Share of Search**: 5.8% - **Global Shares Share of Search**: 7.4% ## Is Cake Equity or Global Shares more popular in search? - In September 2026, Global Shares had more branded searches than Cake Equity among equity management platforms worldwide. Global Shares had about 4,620 branded searches, while Cake Equity had 3,600. Global Shares made up 7.4% of all equity management platform searches we track, and Cake Equity accounted for 5.8%. - Global Shares was ahead of Cake Equity in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cake Equity’s share of searches among equity management platforms worldwide moved from 5.4% to 5.8%, and its estimated monthly branded searches held steady at 3.6K. - Across the 12 months ending September 2026, Global Shares’ share of searches among equity management platforms worldwide moved from 16.4% to 7.4%, and its estimated monthly branded searches moved from 11K to 4.6K. ## Top equity management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cake Equity was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Global Shares did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Carta | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Pulley | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Shareworks | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Ledgy | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Eqvista | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Cake Equity | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Qapita | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Global Shares | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about equity management platforms - Asked ChatGPT "Which equity management platform should I use?": 1. Pulley, 2. Carta, 3. Shareworks, 4. Ledgy - Asked ChatGPT "What are the best equity management platforms?": 1. Carta, 2. Pulley, 3. Shareworks, 4. Ledgy, 5. Eqvista, 6. Qapita, 7. Cake Equity - Asked ChatGPT "What's the best equity management platform for cap table management?": 1. Carta, 2. Shareworks, 3. Cake Equity, 4. Ledgy, 5. Pulley - Searched Google, AI Overview "equity management platform": 1. Carta, 2. Pulley, 3. Cake Equity, 4. Ledgy, 5. Eqvista - Searched Google, AI Overview "cap table software": 1. Carta, 2. Eqvista, 3. Pulley, 4. Ledgy, 5. Qapita, 6. Shareworks Not named in any answer: Global Shares. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for equity management platforms worldwide in September 2026? - In September 2026, Global Shares gained share of searches among equity management platforms worldwide, from 5.5% to 7.4%. - In September 2026, Cake Equity gained share of searches among equity management platforms worldwide, from 5.2% to 5.8%. ## Month by month | Month | Cake Equity estimated searches | Cake Equity Share of Search | Cake Equity rank | Global Shares estimated searches | Global Shares Share of Search | Global Shares rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 5.4% | 5 | 11K | 16.4% | 2 | | Nov 2025 | 3.6K | 5.7% | 5 | 9.1K | 14.4% | 2 | | Dec 2025 | 2.9K | 4.8% | 5 | 7.5K | 12.3% | 3 | | Jan 2026 | 3.6K | 5.2% | 5 | 7.5K | 10.8% | 3 | | Feb 2026 | 3.6K | 5% | 5 | 6.2K | 8.7% | 4 | | Mar 2026 | 3.6K | 4.8% | 5 | 7.1K | 9.5% | 4 | | Apr 2026 | 3.6K | 5% | 5 | 5.8K | 8.1% | 4 | | May 2026 | 3.6K | 5.7% | 5 | 5.8K | 9% | 4 | | Jun 2026 | 3.6K | 5.2% | 5 | 5.7K | 8.1% | 4 | | Jul 2026 | 2.9K | 4.7% | 5 | 4.6K | 7.4% | 4 | | Aug 2026 | 3.6K | 5.2% | 5 | 3.8K | 5.5% | 4 | | Sep 2026 | 3.6K | 5.8% | 5 | 4.6K | 7.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Cake Equity’s and Global Shares’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cake Equity**: Measured on the search term “cake equity”. - **Global Shares**: Measured on the search terms “global shares”, “global shares app”, “global shares equity”, “global shares software” and “globalshares”, summed into one figure. - [Cake Equity profile](/demand/global-en/brands/cake-equity) - [Global Shares profile](/demand/global-en/brands/global-shares) - [All equity management platforms worldwide](/demand/global-en/categories/equity-management-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cake Equity or Global Shares more popular in search? In September 2026, Global Shares had more branded searches than Cake Equity among equity management platforms worldwide. Global Shares had about 4,620 branded searches, while Cake Equity had 3,600. Global Shares made up 7.4% of all equity management platform searches we track, and Cake Equity accounted for 5.8%. ## Cite this page Brandwave. "Cake Equity vs Global Shares: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cake-equity-vs-global-shares This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cake-equity-vs-global-shares. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.