---
title: "Café Bustelo vs Kicking Horse Coffee: Which is searched more?"
description: "Is Café Bustelo or Kicking Horse Coffee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/cafe-bustelo-vs-kicking-horse-coffee"
publisher: "Brandwave"
---

# Café Bustelo vs Kicking Horse Coffee: Which is searched more?

Is Café Bustelo or Kicking Horse Coffee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Café Bustelo and Kicking Horse Coffee
- **Competitive set**: Coffee brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Café Bustelo Share of Search**: 5.9%
- **Kicking Horse Coffee Share of Search**: 1.4%

## Is Café Bustelo or Kicking Horse Coffee more popular in search?

- In September 2026, Café Bustelo had more branded searches than Kicking Horse Coffee among coffee brands worldwide. Café Bustelo had about 135,000 branded searches, while Kicking Horse Coffee had 33,100. Café Bustelo made up 5.9% of all coffee brand searches we track, and Kicking Horse Coffee accounted for 1.4%.
- Café Bustelo was ahead of Kicking Horse Coffee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Café Bustelo’s share of searches among coffee brands worldwide moved from 5.5% to 5.9%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Kicking Horse Coffee’s share of searches among coffee brands worldwide moved from 1.1% to 1.4%, and its estimated monthly branded searches moved from 27.1K to 33.1K.

## How did search popularity change for coffee brands worldwide in September 2026?

- In September 2026, Café Bustelo overtook Illy and Stumptown to rank 5th among coffee brands worldwide, with 5.9% of the searches.
- Estimated monthly branded searches for Kicking Horse Coffee worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

## Month by month

| Month | Café Bustelo estimated searches | Café Bustelo Share of Search | Café Bustelo rank | Kicking Horse Coffee estimated searches | Kicking Horse Coffee Share of Search | Kicking Horse Coffee rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 5.5% | 7 | 27.1K | 1.1% | 8 |
| Nov 2025 | 110K | 4.6% | 7 | 27.1K | 1.1% | 8 |
| Dec 2025 | 110K | 4.6% | 7 | 49.5K | 2.1% | 8 |
| Jan 2026 | 110K | 4.3% | 7 | 40.5K | 1.6% | 8 |
| Feb 2026 | 110K | 5.4% | 7 | 33.1K | 1.6% | 8 |
| Mar 2026 | 110K | 5.1% | 7 | 33.1K | 1.5% | 8 |
| Apr 2026 | 110K | 5% | 7 | 33.1K | 1.5% | 8 |
| May 2026 | 110K | 4.4% | 7 | 27.1K | 1.1% | 8 |
| Jun 2026 | 90.5K | 3.9% | 7 | 27.1K | 1.2% | 8 |
| Jul 2026 | 110K | 5% | 7 | 27.1K | 1.2% | 8 |
| Aug 2026 | 110K | 4.8% | 7 | 33.1K | 1.4% | 8 |
| Sep 2026 | 135K | 5.9% | 5 | 33.1K | 1.4% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using Café Bustelo’s and Kicking Horse Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Café Bustelo**: Measured on the search term “cafe bustelo”.
- **Kicking Horse Coffee**: Measured on the search term “kicking horse coffee”.

- [Café Bustelo profile](/demand/global-en/brands/cafe-bustelo)
- [Kicking Horse Coffee profile](/demand/global-en/brands/kicking-horse-coffee)
- [All coffee brands worldwide](/demand/global-en/categories/coffee-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Café Bustelo or Kicking Horse Coffee more popular in search?

In September 2026, Café Bustelo had more branded searches than Kicking Horse Coffee among coffee brands worldwide. Café Bustelo had about 135,000 branded searches, while Kicking Horse Coffee had 33,100. Café Bustelo made up 5.9% of all coffee brand searches we track, and Kicking Horse Coffee accounted for 1.4%.

## Cite this page

Brandwave. "Café Bustelo vs Kicking Horse Coffee: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cafe-bustelo-vs-kicking-horse-coffee

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cafe-bustelo-vs-kicking-horse-coffee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.