--- title: "Café Bustelo vs Illy: Which is searched more?" description: "Is Café Bustelo or Illy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/cafe-bustelo-vs-illy" publisher: "Brandwave" --- # Café Bustelo vs Illy: Which is searched more? Is Café Bustelo or Illy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Café Bustelo and Illy - **Competitive set**: Coffee brands - **Market**: Global - **Month measured**: Sep 2026 - **Café Bustelo Share of Search**: 5.9% - **Illy Share of Search**: 5.9% ## Is Café Bustelo or Illy more popular in search? - In September 2026, Café Bustelo and Illy were level in searches among coffee brands worldwide, with an estimated 135K branded searches each, at 5.9% of the total each. - Café Bustelo was ahead of Illy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Café Bustelo’s share of searches among coffee brands worldwide moved from 5.5% to 5.9%, and its estimated monthly branded searches held steady at 135K. - Across the 12 months ending September 2026, Illy’s share of searches among coffee brands worldwide moved from 6.7% to 5.9%, and its estimated monthly branded searches moved from 165K to 135K. ## Top coffee brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Café Bustelo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Illy did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Peet's Coffee | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lavazza | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Café Bustelo | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Stumptown | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Nescafé | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | La Colombe | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Kicking Horse Coffee | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Illy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moccona | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee brands - Asked ChatGPT "Which coffee brand should I buy?": 1. Peet's Coffee, 2. Lavazza, 3. Café Bustelo, 4. La Colombe - Asked ChatGPT "What are the best coffee brands?": 1. Peet's Coffee, 2. Stumptown, 3. Lavazza, 4. La Colombe, 5. Café Bustelo, 6. Kicking Horse Coffee - Asked ChatGPT "What's the best coffee brand for everyday drinking?": 1. Peet's Coffee, 2. Lavazza, 3. Kicking Horse Coffee - Searched Google, AI Overview "coffee brands": 1. Peet's Coffee, 2. Café Bustelo, 3. Stumptown, 4. La Colombe - Searched Google, AI Overview "instant coffee brands": 1. Nescafé, 2. Café Bustelo Not named in any answer: Illy and Moccona. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for coffee brands worldwide in September 2026? - In September 2026, Café Bustelo overtook Illy and Stumptown to rank 5th among coffee brands worldwide, with 5.9% of the searches. - Illy’s share of searches among coffee brands worldwide has lost ground for 3 months in a row, from 7.1% to 5.9% in September 2026. ## Month by month | Month | Café Bustelo estimated searches | Café Bustelo Share of Search | Café Bustelo rank | Illy estimated searches | Illy Share of Search | Illy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 5.5% | 7 | 165K | 6.7% | 6 | | Nov 2025 | 110K | 4.6% | 7 | 165K | 6.9% | 5 | | Dec 2025 | 110K | 4.6% | 7 | 165K | 6.9% | 4 | | Jan 2026 | 110K | 4.3% | 7 | 201K | 7.9% | 4 | | Feb 2026 | 110K | 5.4% | 7 | 165K | 8.1% | 4 | | Mar 2026 | 110K | 5.1% | 7 | 165K | 7.7% | 5 | | Apr 2026 | 110K | 5% | 7 | 165K | 7.5% | 4 | | May 2026 | 110K | 4.4% | 7 | 165K | 6.6% | 4 | | Jun 2026 | 90.5K | 3.9% | 7 | 165K | 7.1% | 5 | | Jul 2026 | 110K | 5% | 7 | 135K | 6.2% | 5 | | Aug 2026 | 110K | 4.8% | 7 | 135K | 5.9% | 5 | | Sep 2026 | 135K | 5.9% | 5 | 135K | 5.9% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Café Bustelo’s and Illy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Café Bustelo**: Measured on the search term “cafe bustelo”. - **Illy**: Measured on the search term “illy”. - [Café Bustelo profile](/demand/global-en/brands/cafe-bustelo) - [Illy profile](/demand/global-en/brands/illy) - [All coffee brands worldwide](/demand/global-en/categories/coffee-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Café Bustelo or Illy more popular in search? In September 2026, Café Bustelo and Illy were level in searches among coffee brands worldwide, with an estimated 135K branded searches each, at 5.9% of the total each. ## Cite this page Brandwave. "Café Bustelo vs Illy: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cafe-bustelo-vs-illy This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cafe-bustelo-vs-illy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.