---
title: "Cadbury vs Quaker Oats: Which is more popular by branded search?"
description: "Which is more popular in search, Cadbury or Quaker Oats? Compare estimated monthly branded-search demand and Share of Search inside the Granola bar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/cadbury-vs-quaker-oats"
publisher: "Brandwave"
---

# Cadbury vs Quaker Oats: Which is more popular by branded search?

Which is more popular in search, Cadbury or Quaker Oats? Compare estimated monthly branded-search demand and Share of Search inside the Granola bar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cadbury and Quaker Oats
- **Competitive set**: Granola bar brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Cadbury Share of Search**: 48.5%
- **Quaker Oats Share of Search**: 26.5%

## Which is more popular in search, Cadbury or Quaker Oats?

- In August 2026, Cadbury had more branded searches than Quaker Oats among granola bar brands worldwide. Cadbury was estimated to have 450K branded searches compared to Quaker Oats’ 246K, and held a 48.5% Share of Search versus Quaker Oats’ 26.5%.
- Cadbury was ahead of Quaker Oats in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among granola bar brands worldwide moved from 46% to 48.5%, and its estimated monthly branded searches moved from 368K to 450K.
- Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among granola bar brands worldwide moved from 25.1% to 26.5%, and its estimated monthly branded searches moved from 201K to 246K.

## How did search popularity change for granola bar brands worldwide in August 2026?

- In August 2026, Cadbury gained estimated Share of Search among granola bar brands worldwide, from 41.7% to 48.5%.
- In August 2026, Quaker Oats lost estimated Share of Search among granola bar brands worldwide, from 27.8% to 26.5%.

## Month by month

| Month | Cadbury estimated searches | Cadbury Share of Search | Cadbury rank | Quaker Oats estimated searches | Quaker Oats Share of Search | Quaker Oats rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 46% | 1 | 201K | 25.1% | 2 |
| Nov 2025 | 1M | 73.2% | 1 | 165K | 12.1% | 2 |
| Dec 2025 | 368K | 51.3% | 1 | 165K | 23% | 2 |
| Jan 2026 | 301K | 40.3% | 1 | 201K | 26.9% | 2 |
| Feb 2026 | 368K | 47.1% | 1 | 201K | 25.8% | 2 |
| Mar 2026 | 450K | 50.3% | 1 | 201K | 22.4% | 2 |
| Apr 2026 | 368K | 46% | 1 | 201K | 25.1% | 2 |
| May 2026 | 301K | 41.1% | 1 | 201K | 27.4% | 2 |
| Jun 2026 | 368K | 46.6% | 1 | 201K | 25.5% | 2 |
| Jul 2026 | 301K | 41.7% | 1 | 201K | 27.8% | 2 |
| Aug 2026 | 450K | 48.5% | 1 | 246K | 26.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Cadbury’s and Quaker Oats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cadbury**: Measured on the search term “cadbury”.
- **Quaker Oats**: Measured on the search term “quaker oats”.

- [Cadbury profile](/demand/global-en/brands/cadbury)
- [Quaker Oats profile](/demand/global-en/brands/quaker-oats)
- [All granola bar brands worldwide](/demand/global-en/categories/granola-bar-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Cadbury or Quaker Oats?

In August 2026, Cadbury had more branded searches than Quaker Oats among granola bar brands worldwide. Cadbury was estimated to have 450K branded searches compared to Quaker Oats’ 246K, and held a 48.5% Share of Search versus Quaker Oats’ 26.5%.

## Cite this page

Brandwave. "Cadbury vs Quaker Oats: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/cadbury-vs-quaker-oats

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cadbury-vs-quaker-oats. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.