---
title: "Cadbury vs Maynards Bassetts: Which is more popular by branded search?"
description: "Which is more popular in search, Cadbury or Maynards Bassetts? Compare estimated monthly branded-search demand and Share of Search inside the Lollies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/cadbury-vs-maynards-bassetts"
publisher: "Brandwave"
---

# Cadbury vs Maynards Bassetts: Which is more popular by branded search?

Which is more popular in search, Cadbury or Maynards Bassetts? Compare estimated monthly branded-search demand and Share of Search inside the Lollies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cadbury and Maynards Bassetts
- **Competitive set**: Lollies
- **Market**: Global
- **Month measured**: Aug 2026
- **Cadbury Share of Search**: 44.1%
- **Maynards Bassetts Share of Search**: 0.13%

## Which is more popular in search, Cadbury or Maynards Bassetts?

- In August 2026, Cadbury had more branded searches than Maynards Bassetts among lollies worldwide. Cadbury was estimated to have 450K branded searches compared to Maynards Bassetts’ 1.3K, and held a 44.1% Share of Search versus Maynards Bassetts’ 0.13%.
- Cadbury was ahead of Maynards Bassetts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among lollies worldwide moved from 31.4% to 44.1%, and its estimated monthly branded searches moved from 368K to 450K.
- Across the 11 months ending August 2026, Maynards Bassetts’ estimated Share of Search among lollies worldwide moved from 0.14% to 0.13%, and its estimated monthly branded searches moved from 1.6K to 1.3K.

## How did search popularity change for lollies worldwide in August 2026?

- In August 2026, Cadbury overtook Haribo to take the highest estimated Share of Search among lollies worldwide, at 44.1%.
- Estimated monthly branded searches for Maynards Bassetts worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

## Month by month

| Month | Cadbury estimated searches | Cadbury Share of Search | Cadbury rank | Maynards Bassetts estimated searches | Maynards Bassetts Share of Search | Maynards Bassetts rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 31.4% | 2 | 1.6K | 0.14% | 6 |
| Nov 2025 | 1M | 58.9% | 1 | 1.3K | 0.08% | 6 |
| Dec 2025 | 368K | 35.1% | 2 | 1.3K | 0.12% | 6 |
| Jan 2026 | 301K | 30.2% | 2 | 1.3K | 0.13% | 6 |
| Feb 2026 | 368K | 35.2% | 2 | 1K | 0.1% | 6 |
| Mar 2026 | 450K | 39.9% | 2 | 1.3K | 0.12% | 6 |
| Apr 2026 | 368K | 35.2% | 2 | 1.3K | 0.12% | 6 |
| May 2026 | 301K | 31.1% | 2 | 1K | 0.1% | 6 |
| Jun 2026 | 368K | 39.8% | 2 | 1.3K | 0.14% | 6 |
| Jul 2026 | 301K | 35.1% | 2 | 1K | 0.12% | 6 |
| Aug 2026 | 450K | 44.1% | 1 | 1.3K | 0.13% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Cadbury’s and Maynards Bassetts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cadbury**: Measured on the search term “cadbury”.
- **Maynards Bassetts**: Measured on the search term “maynards bassetts”.

- [Cadbury profile](/demand/global-en/brands/cadbury)
- [Maynards Bassetts profile](/demand/global-en/brands/maynards-bassetts)
- [All lollies worldwide](/demand/global-en/categories/lollies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Cadbury or Maynards Bassetts?

In August 2026, Cadbury had more branded searches than Maynards Bassetts among lollies worldwide. Cadbury was estimated to have 450K branded searches compared to Maynards Bassetts’ 1.3K, and held a 44.1% Share of Search versus Maynards Bassetts’ 0.13%.

## Cite this page

Brandwave. "Cadbury vs Maynards Bassetts: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/cadbury-vs-maynards-bassetts

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cadbury-vs-maynards-bassetts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.