---
title: "Cadbury vs Haribo: Which is more popular by branded search?"
description: "Which is more popular in search, Cadbury or Haribo? Compare estimated monthly branded-search demand and Share of Search inside the Lollies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/cadbury-vs-haribo"
publisher: "Brandwave"
---

# Cadbury vs Haribo: Which is more popular by branded search?

Which is more popular in search, Cadbury or Haribo? Compare estimated monthly branded-search demand and Share of Search inside the Lollies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cadbury and Haribo
- **Competitive set**: Lollies
- **Market**: Global
- **Month measured**: Aug 2026
- **Cadbury Share of Search**: 44.1%
- **Haribo Share of Search**: 44.1%

## Which is more popular in search, Cadbury or Haribo?

- In August 2026, Cadbury and Haribo were level on Share of Search among lollies worldwide, with an estimated 450K branded searches each, at 44.1% estimated Share of Search each.
- The lead changed hands 2 times in the 11 months ending August 2026: Cadbury took it in November 2025, Haribo took it in December 2025.
- Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among lollies worldwide moved from 31.4% to 44.1%, and its estimated monthly branded searches moved from 368K to 450K.
- Across the 11 months ending August 2026, Haribo’s estimated Share of Search among lollies worldwide moved from 57.4% to 44.1%, and its estimated monthly branded searches moved from 673K to 450K.

## How did search popularity change for lollies worldwide in August 2026?

- In August 2026, Cadbury overtook Haribo to take the highest estimated Share of Search among lollies worldwide, at 44.1%.
- In August 2026, Haribo lost estimated Share of Search among lollies worldwide, from 52.5% to 44.1%.

## Month by month

| Month | Cadbury estimated searches | Cadbury Share of Search | Cadbury rank | Haribo estimated searches | Haribo Share of Search | Haribo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 31.4% | 2 | 673K | 57.4% | 1 |
| Nov 2025 | 1M | 58.9% | 1 | 550K | 32.4% | 2 |
| Dec 2025 | 368K | 35.1% | 2 | 550K | 52.5% | 1 |
| Jan 2026 | 301K | 30.2% | 2 | 550K | 55.2% | 1 |
| Feb 2026 | 368K | 35.2% | 2 | 550K | 52.5% | 1 |
| Mar 2026 | 450K | 39.9% | 2 | 550K | 48.7% | 1 |
| Apr 2026 | 368K | 35.2% | 2 | 550K | 52.6% | 1 |
| May 2026 | 301K | 31.1% | 2 | 550K | 56.7% | 1 |
| Jun 2026 | 368K | 39.8% | 2 | 450K | 48.7% | 1 |
| Jul 2026 | 301K | 35.1% | 2 | 450K | 52.5% | 1 |
| Aug 2026 | 450K | 44.1% | 1 | 450K | 44.1% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Cadbury’s and Haribo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cadbury**: Measured on the search term “cadbury”.
- **Haribo**: Measured on the search term “haribo”.

- [Cadbury profile](/demand/global-en/brands/cadbury)
- [Haribo profile](/demand/global-en/brands/haribo)
- [All lollies worldwide](/demand/global-en/categories/lollies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Cadbury or Haribo?

In August 2026, Cadbury and Haribo were level on Share of Search among lollies worldwide, with an estimated 450K branded searches each, at 44.1% estimated Share of Search each.

## Cite this page

Brandwave. "Cadbury vs Haribo: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/cadbury-vs-haribo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cadbury-vs-haribo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.