--- title: "Cadbury vs Dum-Dums: Which is searched more?" description: "Is Cadbury or Dum-Dums more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lollies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/cadbury-vs-dum-dums" publisher: "Brandwave" --- # Cadbury vs Dum-Dums: Which is searched more? Is Cadbury or Dum-Dums more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lollies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cadbury and Dum-Dums - **Competitive set**: Lollies - **Market**: Global - **Month measured**: Sep 2026 - **Cadbury Share of Search**: 20.5% - **Dum-Dums Share of Search**: 1.8% ## Is Cadbury or Dum-Dums more popular in search? - In September 2026, Cadbury had more branded searches than Dum-Dums among lollies worldwide. Cadbury had about 301,000 branded searches, while Dum-Dums had 27,100. Cadbury made up 20.5% of all lolly searches we track, and Dum-Dums accounted for 1.8%. - Cadbury was ahead of Dum-Dums in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cadbury’s share of searches among lollies worldwide moved from 19% to 20.5%, and its estimated monthly branded searches moved from 368K to 301K. - Across the 12 months ending September 2026, Dum-Dums’ share of searches among lollies worldwide moved from 2.1% to 1.8%, and its estimated monthly branded searches moved from 40.5K to 27.1K. ## Top lollies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dum-Dums was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Cadbury did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chupa Chups | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Dum-Dums | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Tootsie Pops | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Charms Blow Pops | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Jolly Rancher | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Swizzels | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Haribo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cadbury | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mars | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nestle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maynards Bassetts | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lollies - Asked ChatGPT "Which lolly brand should I buy?": 1. Chupa Chups, 2. Charms Blow Pops, 3. Jolly Rancher, 4. Dum-Dums - Asked ChatGPT "What are the best lolly brand brands?": 1. Chupa Chups, 2. Dum-Dums, 3. Charms Blow Pops, 4. Tootsie Pops, 5. Jolly Rancher - Asked ChatGPT "What's the best lolly brand for sweet treats?": 1. Chupa Chups, 2. Dum-Dums, 3. Jolly Rancher, 4. Tootsie Pops - Searched Google, AI Overview "lollies": 1. Tootsie Pops, 2. Swizzels - Searched Google, AI Overview "fruit lollies": 1. Tootsie Pops, 2. Charms Blow Pops Not named in any answer: Haribo, Cadbury, Mars, Nestle and Maynards Bassetts. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for lollies worldwide in September 2026? - In September 2026, Haribo overtook Cadbury to become the leader among lollies worldwide, with 30.7% of the searches. - In September 2026, Cadbury lost share of searches among lollies worldwide, from 28% to 20.5%. - Dum-Dums’ share of searches among lollies worldwide has gained ground for 3 months in a row, from 1.2% to 1.8% in September 2026. ## Month by month | Month | Cadbury estimated searches | Cadbury Share of Search | Cadbury rank | Dum-Dums estimated searches | Dum-Dums Share of Search | Dum-Dums rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 19% | 2 | 40.5K | 2.1% | 9 | | Nov 2025 | 1M | 42.1% | 1 | 27.1K | 1.1% | 9 | | Dec 2025 | 368K | 22.5% | 2 | 22.2K | 1.4% | 9 | | Jan 2026 | 301K | 19% | 2 | 22.2K | 1.4% | 9 | | Feb 2026 | 368K | 22.5% | 2 | 22.2K | 1.4% | 9 | | Mar 2026 | 450K | 25.1% | 2 | 22.2K | 1.2% | 9 | | Apr 2026 | 368K | 22.6% | 2 | 22.2K | 1.4% | 9 | | May 2026 | 301K | 19.4% | 2 | 22.2K | 1.4% | 9 | | Jun 2026 | 368K | 25.1% | 2 | 18.1K | 1.2% | 9 | | Jul 2026 | 301K | 21.6% | 2 | 18.1K | 1.3% | 9 | | Aug 2026 | 450K | 28% | 1 | 22.2K | 1.4% | 9 | | Sep 2026 | 301K | 20.5% | 2 | 27.1K | 1.8% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Cadbury’s and Dum-Dums’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cadbury**: Measured on the search term “cadbury”. - **Dum-Dums**: Measured on the search term “dum dums”. - [Cadbury profile](/demand/global-en/brands/cadbury) - [Dum-Dums profile](/demand/global-en/brands/dum-dums) - [All lollies worldwide](/demand/global-en/categories/lollies): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cadbury or Dum-Dums more popular in search? In September 2026, Cadbury had more branded searches than Dum-Dums among lollies worldwide. Cadbury had about 301,000 branded searches, while Dum-Dums had 27,100. Cadbury made up 20.5% of all lolly searches we track, and Dum-Dums accounted for 1.8%. ## Cite this page Brandwave. "Cadbury vs Dum-Dums: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cadbury-vs-dum-dums This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cadbury-vs-dum-dums. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.