--- title: "Cable Matters vs Plugable: Which is more popular?" description: "Is Cable Matters or Plugable more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the USB hub brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/cable-matters-vs-plugable" publisher: "Brandwave" --- # Cable Matters vs Plugable: Which is more popular? Is Cable Matters or Plugable more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the USB hub brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cable Matters and Plugable - **Competitive set**: USB hub brands - **Market**: Global - **Month measured**: Oct 2026 - **Cable Matters Share of Search**: 0.15% - **Plugable Share of Search**: 11.9% ## Is Cable Matters or Plugable more popular in search? - In October 2026, Plugable had more branded searches than Cable Matters among USB hub brands worldwide. Plugable had about 9,000 branded searches, while Cable Matters had 110. Plugable made up 11.9% of all USB hub brand searches we track, and Cable Matters accounted for 0.15%. - Plugable was ahead of Cable Matters in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Cable Matters’ share of searches among USB hub brands worldwide moved from 0.14% to 0.15%, and its estimated monthly branded searches moved from 120 to 110. - Across the 12 months ending October 2026, Plugable’s share of searches among USB hub brands worldwide held steady at 11.9%, and its estimated monthly branded searches moved from 10.2K to 9K. ## Top USB hub brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Plugable was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cable Matters did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Anker | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | UGREEN | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Plugable | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Belkin | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Satechi | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Sabrent | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | AmazonBasics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cable Matters | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about USB hub brands - Asked ChatGPT "Which USB hub brand should I buy?": 1. Anker, 2. UGREEN, 3. Plugable - Asked ChatGPT "What are the best USB hub brands?": 1. Anker, 2. Plugable, 3. UGREEN, 4. Satechi - Asked ChatGPT "What's the best USB hub brand for more laptop ports?": 1. Anker, 2. UGREEN, 3. Satechi - Searched Google, AI Overview "usb c hub": 1. Belkin, 2. Anker - Searched Google, AI Overview "usb hub for laptop": 1. Anker Not named in any answer: Sabrent, AmazonBasics and Cable Matters. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for USB hub brands worldwide in October 2026? - In October 2026, Plugable gained share of searches among USB hub brands worldwide, from 10.6% to 11.9%. ## How has branded search for Cable Matters and Plugable changed worldwide over the last 12 months? | Month | Cable Matters estimated searches | Cable Matters Share of Search | Cable Matters rank | Plugable estimated searches | Plugable Share of Search | Plugable rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 120 | 0.14% | 8 | 10.2K | 11.9% | 2 | | Dec 2025 | 140 | 0.15% | 8 | 11K | 12.1% | 3 | | Jan 2026 | 160 | 0.17% | 8 | 11K | 11.9% | 3 | | Feb 2026 | 150 | 0.19% | 8 | 9K | 11.5% | 3 | | Mar 2026 | 150 | 0.16% | 8 | 11K | 11.8% | 3 | | Apr 2026 | 90 | 0.11% | 8 | 10.2K | 12.6% | 2 | | May 2026 | 130 | 0.17% | 8 | 9K | 12% | 2 | | Jun 2026 | 130 | 0.19% | 8 | 10.2K | 14.8% | 2 | | Jul 2026 | 140 | 0.17% | 8 | 9K | 11% | 2 | | Aug 2026 | 110 | 0.13% | 8 | 9K | 10.4% | 3 | | Sep 2026 | 80 | 0.09% | 8 | 9K | 10.6% | 2 | | Oct 2026 | 110 | 0.15% | 8 | 9K | 11.9% | 2 | ## How are Cable Matters’ and Plugable’s branded searches counted? Brandwave collects information about searches that people make online using Cable Matters’ and Plugable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cable Matters**: Measured on the search terms “cable matters usb c hub” and “cable matters usb hub”, summed into one figure. - **Plugable**: Measured on the search terms “plugable” and “plugable docking station”, summed into one figure. - [Cable Matters profile](/demand/global-en/brands/cable-matters) - [Plugable profile](/demand/global-en/brands/plugable) - [All USB hub brands worldwide](/demand/global-en/categories/usb-hub-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cable Matters or Plugable more popular in search? In October 2026, Plugable had more branded searches than Cable Matters among USB hub brands worldwide. Plugable had about 9,000 branded searches, while Cable Matters had 110. Plugable made up 11.9% of all USB hub brand searches we track, and Cable Matters accounted for 0.15%. ## Cite this page Brandwave. "Cable Matters vs Plugable: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/cable-matters-vs-plugable This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cable-matters-vs-plugable. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.