--- title: "Byredo vs Jo Malone: Which is searched more?" description: "Is Byredo or Jo Malone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/byredo-vs-jo-malone" publisher: "Brandwave" --- # Byredo vs Jo Malone: Which is searched more? Is Byredo or Jo Malone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Byredo and Jo Malone - **Competitive set**: Fragrance brands - **Market**: Global - **Month measured**: Sep 2026 - **Byredo Share of Search**: 1.9% - **Jo Malone Share of Search**: 3.5% ## Is Byredo or Jo Malone more popular in search? - In September 2026, Jo Malone had more branded searches than Byredo among fragrance brands worldwide. Jo Malone had about 673,000 branded searches, while Byredo had 368,000. Jo Malone made up 3.5% of all fragrance brand searches we track, and Byredo accounted for 1.9%. - Jo Malone was ahead of Byredo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Byredo’s share of searches among fragrance brands worldwide held steady at 1.9%, and its estimated monthly branded searches held steady at 368K. - Across the 12 months ending September 2026, Jo Malone’s share of searches among fragrance brands worldwide held steady at 3.5%, and its estimated monthly branded searches held steady at 673K. ## Top fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Byredo was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Jo Malone did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chanel | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dior | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Yves Saint Laurent | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Maison Francis Kurkdjian | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Tom Ford | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Armani Beauty | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Le Labo | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Gucci | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Versace | 9th | 1 of 3 | 2 of 2 | 3 of 5 | | Byredo | 10th | 0 of 3 | 2 of 2 | 2 of 5 | | Lattafa | 11th | 2 of 3 | 0 of 2 | 2 of 5 | | Carolina Herrera | 12th | 0 of 3 | 1 of 2 | 1 of 5 | | Jo Malone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rabanne | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Viktor&Rolf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fragrance brands - Asked ChatGPT "Which fragrance brand should I buy?": 1. Chanel, 2. Dior, 3. Lattafa, 4. Maison Francis Kurkdjian - Asked ChatGPT "What are the best fragrance brands?": 1. Dior, 2. Chanel, 3. Maison Francis Kurkdjian, 4. Tom Ford, 5. Le Labo, 6. Yves Saint Laurent, 7. Armani Beauty, 8. Versace, 9. Lattafa - Asked ChatGPT "What's the best fragrance brand for everyday wear?": 1. Armani Beauty, 2. Chanel - Searched Google, AI Overview "fragrance brands": 1. Chanel, 2. Dior, 3. Yves Saint Laurent, 4. Le Labo, 5. Maison Francis Kurkdjian, 6. Byredo, 7. Gucci, 8. Tom Ford, 9. Versace - Searched Google, AI Overview "perfume brands for women": 1. Chanel, 2. Dior, 3. Yves Saint Laurent, 4. Gucci, 5. Tom Ford, 6. Carolina Herrera, 7. Versace, 8. Maison Francis Kurkdjian, 9. Byredo, 10. Le Labo Not named in any answer: Jo Malone, Rabanne and Viktor&Rolf. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for fragrance brands worldwide in September 2026? Neither Byredo nor Jo Malone moved beyond provider rounding among fragrance brands in Sep 2026. ## Month by month | Month | Byredo estimated searches | Byredo Share of Search | Byredo rank | Jo Malone estimated searches | Jo Malone Share of Search | Jo Malone rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 1.9% | 10 | 673K | 3.5% | 9 | | Nov 2025 | 450K | 2.2% | 10 | 1M | 4.8% | 7 | | Dec 2025 | 550K | 2.1% | 10 | 1.2M | 4.7% | 7 | | Jan 2026 | 368K | 1.5% | 10 | 673K | 2.7% | 9 | | Feb 2026 | 301K | 1.7% | 10 | 550K | 3.1% | 9 | | Mar 2026 | 368K | 1.9% | 10 | 673K | 3.4% | 9 | | Apr 2026 | 368K | 2% | 10 | 673K | 3.6% | 9 | | May 2026 | 368K | 1.7% | 10 | 673K | 3.1% | 9 | | Jun 2026 | 301K | 1.4% | 10 | 550K | 2.6% | 9 | | Jul 2026 | 368K | 2% | 10 | 550K | 3% | 9 | | Aug 2026 | 368K | 2% | 10 | 673K | 3.6% | 9 | | Sep 2026 | 368K | 1.9% | 10 | 673K | 3.5% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Byredo’s and Jo Malone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Byredo**: Measured on the search term “byredo”. - **Jo Malone**: Measured on the search term “jomalone”. - [Byredo profile](/demand/global-en/brands/byredo) - [Jo Malone profile](/demand/global-en/brands/jo-malone) - [All fragrance brands worldwide](/demand/global-en/categories/fragrance-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Byredo or Jo Malone more popular in search? In September 2026, Jo Malone had more branded searches than Byredo among fragrance brands worldwide. Jo Malone had about 673,000 branded searches, while Byredo had 368,000. Jo Malone made up 3.5% of all fragrance brand searches we track, and Byredo accounted for 1.9%. ## Cite this page Brandwave. "Byredo vs Jo Malone: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/byredo-vs-jo-malone This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/byredo-vs-jo-malone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.