--- title: "Byredo vs Chanel: Which is searched more?" description: "Is Byredo or Chanel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/byredo-vs-chanel" publisher: "Brandwave" --- # Byredo vs Chanel: Which is searched more? Is Byredo or Chanel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Byredo and Chanel - **Competitive set**: Fragrance brands - **Market**: Global - **Month measured**: Sep 2026 - **Byredo Share of Search**: 1.9% - **Chanel Share of Search**: 38.5% ## Is Byredo or Chanel more popular in search? - In September 2026, Chanel had more branded searches than Byredo among fragrance brands worldwide. Chanel had about 7.4 million branded searches, while Byredo had 368,000. Chanel made up 38.5% of all fragrance brand searches we track, and Byredo accounted for 1.9%. - Chanel was ahead of Byredo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Byredo’s share of searches among fragrance brands worldwide held steady at 1.9%, and its estimated monthly branded searches held steady at 368K. - Across the 12 months ending September 2026, Chanel’s share of searches among fragrance brands worldwide moved from 37.4% to 38.5%, and its estimated monthly branded searches moved from 7.3M to 7.4M. ## Top fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Chanel appeared in all five answers. Byredo was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Chanel was listed before Byredo in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chanel | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dior | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Yves Saint Laurent | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Maison Francis Kurkdjian | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Tom Ford | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Armani Beauty | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Le Labo | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Gucci | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Versace | 9th | 1 of 3 | 2 of 2 | 3 of 5 | | Byredo | 10th | 0 of 3 | 2 of 2 | 2 of 5 | | Lattafa | 11th | 2 of 3 | 0 of 2 | 2 of 5 | | Carolina Herrera | 12th | 0 of 3 | 1 of 2 | 1 of 5 | | Jo Malone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rabanne | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Viktor&Rolf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fragrance brands - Asked ChatGPT "Which fragrance brand should I buy?": 1. Chanel, 2. Dior, 3. Lattafa, 4. Maison Francis Kurkdjian - Asked ChatGPT "What are the best fragrance brands?": 1. Dior, 2. Chanel, 3. Maison Francis Kurkdjian, 4. Tom Ford, 5. Le Labo, 6. Yves Saint Laurent, 7. Armani Beauty, 8. Versace, 9. Lattafa - Asked ChatGPT "What's the best fragrance brand for everyday wear?": 1. Armani Beauty, 2. Chanel - Searched Google, AI Overview "fragrance brands": 1. Chanel, 2. Dior, 3. Yves Saint Laurent, 4. Le Labo, 5. Maison Francis Kurkdjian, 6. Byredo, 7. Gucci, 8. Tom Ford, 9. Versace - Searched Google, AI Overview "perfume brands for women": 1. Chanel, 2. Dior, 3. Yves Saint Laurent, 4. Gucci, 5. Tom Ford, 6. Carolina Herrera, 7. Versace, 8. Maison Francis Kurkdjian, 9. Byredo, 10. Le Labo Not named in any answer: Jo Malone, Rabanne and Viktor&Rolf. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for fragrance brands worldwide in September 2026? - In September 2026, Chanel lost share of searches among fragrance brands worldwide, from 39.5% to 38.5%. ## Month by month | Month | Byredo estimated searches | Byredo Share of Search | Byredo rank | Chanel estimated searches | Chanel Share of Search | Chanel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 1.9% | 10 | 7.3M | 37.4% | 1 | | Nov 2025 | 450K | 2.2% | 10 | 6.9M | 32.9% | 1 | | Dec 2025 | 550K | 2.1% | 10 | 9.3M | 35.7% | 1 | | Jan 2026 | 368K | 1.5% | 10 | 12.1M | 49.2% | 1 | | Feb 2026 | 301K | 1.7% | 10 | 7.3M | 40.7% | 1 | | Mar 2026 | 368K | 1.9% | 10 | 8M | 40.8% | 1 | | Apr 2026 | 368K | 2% | 10 | 7.3M | 39% | 1 | | May 2026 | 368K | 1.7% | 10 | 9.7M | 44.9% | 1 | | Jun 2026 | 301K | 1.4% | 10 | 11.4M | 53.1% | 1 | | Jul 2026 | 368K | 2% | 10 | 8M | 43.8% | 1 | | Aug 2026 | 368K | 2% | 10 | 7.4M | 39.5% | 1 | | Sep 2026 | 368K | 1.9% | 10 | 7.4M | 38.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Byredo’s and Chanel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Byredo**: Measured on the search term “byredo”. - **Chanel**: Measured on the search terms “chanel”, “chanel chance”, “chanel parfume” and “chanel water”, summed into one figure. - [Byredo profile](/demand/global-en/brands/byredo) - [Chanel profile](/demand/global-en/brands/chanel) - [All fragrance brands worldwide](/demand/global-en/categories/fragrance-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Byredo or Chanel more popular in search? In September 2026, Chanel had more branded searches than Byredo among fragrance brands worldwide. Chanel had about 7.4 million branded searches, while Byredo had 368,000. Chanel made up 38.5% of all fragrance brand searches we track, and Byredo accounted for 1.9%. ## Cite this page Brandwave. "Byredo vs Chanel: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/byredo-vs-chanel This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/byredo-vs-chanel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.