---
title: "BYD vs Kia: Which is more popular by branded search?"
description: "Which is more popular in search, BYD or Kia? Compare estimated monthly branded-search demand and Share of Search inside the Electric car brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/byd-vs-kia"
publisher: "Brandwave"
---

# BYD vs Kia: Which is more popular by branded search?

Which is more popular in search, BYD or Kia? Compare estimated monthly branded-search demand and Share of Search inside the Electric car brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BYD and Kia
- **Competitive set**: Electric car brands
- **Market**: Global
- **Month measured**: Aug 2026
- **BYD Share of Search**: 15.6%
- **Kia Share of Search**: 12.7%

## Which is more popular in search, BYD or Kia?

- In August 2026, BYD had more branded searches than Kia among electric car brands worldwide. BYD was estimated to have 6.1M branded searches compared to Kia’s 5M, and held a 15.6% Share of Search versus Kia’s 12.7%.
- BYD was ahead of Kia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BYD’s estimated Share of Search among electric car brands worldwide moved from 14.3% to 15.6%, and its estimated monthly branded searches held steady at 6.1M.
- Across the 11 months ending August 2026, Kia’s estimated Share of Search among electric car brands worldwide moved from 11.6% to 12.7%, and its estimated monthly branded searches held steady at 5M.

## How did search popularity change for electric car brands worldwide in August 2026?

- In August 2026, Kia gained estimated Share of Search among electric car brands worldwide, from 10.6% to 12.7%.
- BYD’s estimated Share of Search among electric car brands worldwide has lost ground for 3 months in a row, from 18.3% to 15.6% in August 2026.

## Month by month

| Month | BYD estimated searches | BYD Share of Search | BYD rank | Kia estimated searches | Kia Share of Search | Kia rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.1M | 14.3% | 4 | 5M | 11.6% | 5 |
| Nov 2025 | 6.1M | 15.5% | 4 | 4.1M | 10.3% | 5 |
| Dec 2025 | 5M | 13.5% | 4 | 4.1M | 11.1% | 5 |
| Jan 2026 | 7.5M | 17.4% | 2 | 5M | 11.7% | 5 |
| Feb 2026 | 6.1M | 15.5% | 3 | 5M | 12.7% | 5 |
| Mar 2026 | 7.5M | 17.5% | 2 | 5M | 11.7% | 5 |
| Apr 2026 | 7.5M | 17.6% | 3 | 5M | 11.8% | 5 |
| May 2026 | 7.5M | 18.3% | 2 | 5M | 12.2% | 5 |
| Jun 2026 | 6.1M | 16.6% | 3 | 4.1M | 11.1% | 5 |
| Jul 2026 | 6.1M | 15.9% | 3 | 4.1M | 10.6% | 5 |
| Aug 2026 | 6.1M | 15.6% | 3 | 5M | 12.7% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using BYD’s and Kia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BYD**: Measured on the search term “byd”.
- **Kia**: Measured on the search term “kia”.

- [BYD profile](/demand/global-en/brands/byd)
- [Kia profile](/demand/global-en/brands/kia)
- [All electric car brands worldwide](/demand/global-en/categories/electric-car-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BYD or Kia?

In August 2026, BYD had more branded searches than Kia among electric car brands worldwide. BYD was estimated to have 6.1M branded searches compared to Kia’s 5M, and held a 15.6% Share of Search versus Kia’s 12.7%.

## Cite this page

Brandwave. "BYD vs Kia: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/byd-vs-kia

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/byd-vs-kia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.