--- title: "BuzzStream vs Muck Rack: Which is more popular by branded search?" description: "Which is more popular in search, BuzzStream or Muck Rack? Compare estimated monthly branded-search demand and Share of Search inside the Digital PR outreach platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/buzzstream-vs-muck-rack" publisher: "Brandwave" --- # BuzzStream vs Muck Rack: Which is more popular by branded search? Which is more popular in search, BuzzStream or Muck Rack? Compare estimated monthly branded-search demand and Share of Search inside the Digital PR outreach platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BuzzStream and Muck Rack - **Competitive set**: Digital PR outreach platforms - **Market**: Global - **Month measured**: Aug 2026 - **BuzzStream Share of Search**: 7.7% - **Muck Rack Share of Search**: 86% ## Which is more popular in search, BuzzStream or Muck Rack? - In August 2026, Muck Rack had more branded searches than BuzzStream among digital PR outreach platforms worldwide. Muck Rack was estimated to have 40.7K branded searches compared to BuzzStream’s 3.6K, and held an 86% Share of Search versus BuzzStream’s 7.7%. - Muck Rack was ahead of BuzzStream in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, BuzzStream’s estimated Share of Search among digital PR outreach platforms worldwide moved from 9% to 7.7%, and its estimated monthly branded searches moved from 4.4K to 3.6K. - Across the 11 months ending August 2026, Muck Rack’s estimated Share of Search among digital PR outreach platforms worldwide moved from 83.1% to 86%, and its estimated monthly branded searches held steady at 40.7K. ## How did search popularity change for digital PR outreach platforms worldwide in August 2026? - In August 2026, Muck Rack gained estimated Share of Search among digital PR outreach platforms worldwide, from 81.7% to 86%. - In August 2026, BuzzStream lost estimated Share of Search among digital PR outreach platforms worldwide, from 10.9% to 7.7%. ## Month by month | Month | BuzzStream estimated searches | BuzzStream Share of Search | BuzzStream rank | Muck Rack estimated searches | Muck Rack Share of Search | Muck Rack rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 9% | 2 | 40.7K | 83.1% | 1 | | Nov 2025 | 4.4K | 10.7% | 2 | 33.3K | 80.8% | 1 | | Dec 2025 | 3.6K | 9.1% | 2 | 33.2K | 83.2% | 1 | | Jan 2026 | 4.9K | 10% | 2 | 40.7K | 82.9% | 1 | | Feb 2026 | 3.7K | 7.7% | 2 | 40.8K | 85% | 1 | | Mar 2026 | 5.4K | 10.8% | 2 | 40.8K | 81.5% | 1 | | Apr 2026 | 3.6K | 7.6% | 2 | 40.8K | 85.1% | 1 | | May 2026 | 4.5K | 9.2% | 2 | 40.8K | 84.3% | 1 | | Jun 2026 | 6.7K | 13.1% | 2 | 40.8K | 80.2% | 1 | | Jul 2026 | 5.4K | 10.9% | 2 | 40.7K | 81.7% | 1 | | Aug 2026 | 3.6K | 7.7% | 2 | 40.7K | 86% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using BuzzStream’s and Muck Rack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BuzzStream**: Measured on the search terms “buzzstream” and “buzzstream.com”, summed into one figure. - **Muck Rack**: Measured on the search terms “muck rack”, “muck rack pr” and “muckrack.com”, summed into one figure. - [BuzzStream profile](/demand/global-en/brands/buzzstream) - [Muck Rack profile](/demand/global-en/brands/muck-rack) - [All digital PR outreach platforms worldwide](/demand/global-en/categories/digital-pr-outreach-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, BuzzStream or Muck Rack? In August 2026, Muck Rack had more branded searches than BuzzStream among digital PR outreach platforms worldwide. Muck Rack was estimated to have 40.7K branded searches compared to BuzzStream’s 3.6K, and held an 86% Share of Search versus BuzzStream’s 7.7%. ## Cite this page Brandwave. "BuzzStream vs Muck Rack: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/buzzstream-vs-muck-rack This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/buzzstream-vs-muck-rack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.