--- title: "BuySellAds vs SponsorGap: Which is searched more?" description: "Is BuySellAds or SponsorGap more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Newsletter sponsorship marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/buysellads-vs-sponsorgap" publisher: "Brandwave" --- # BuySellAds vs SponsorGap: Which is searched more? Is BuySellAds or SponsorGap more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Newsletter sponsorship marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BuySellAds and SponsorGap - **Competitive set**: Newsletter sponsorship marketplaces - **Market**: Global - **Month measured**: Sep 2026 - **BuySellAds Share of Search**: 17.4% - **SponsorGap Share of Search**: 1.9% ## Is BuySellAds or SponsorGap more popular in search? - In September 2026, BuySellAds had more branded searches than SponsorGap among newsletter sponsorship marketplaces worldwide. BuySellAds had about 1,300 branded searches, while SponsorGap had 140. BuySellAds made up 17.4% of all newsletter sponsorship marketplace searches we track, and SponsorGap accounted for 1.9%. - BuySellAds was ahead of SponsorGap in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BuySellAds’ share of searches among newsletter sponsorship marketplaces worldwide moved from 36.4% to 17.4%, and its estimated monthly branded searches moved from 1.6K to 1.3K. - Across the 12 months ending September 2026, SponsorGap’s share of searches among newsletter sponsorship marketplaces worldwide moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 90 to 140. ## Top newsletter sponsorship marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BuySellAds was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. SponsorGap was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. BuySellAds and SponsorGap were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Paved | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Passionfroot | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | SponsorGap | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Swapstack | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | beehiiv | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | BuySellAds | 6th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about newsletter sponsorship marketplaces - Asked ChatGPT "Which newsletter sponsorship marketplace should I use?": 1. Paved, 2. Passionfroot, 3. beehiiv - Asked ChatGPT "What are the best newsletter sponsorship marketplaces?": 1. Paved, 2. Swapstack, 3. Passionfroot, 4. beehiiv, 5. BuySellAds - Asked ChatGPT "What's the best newsletter sponsorship marketplace for sponsors for a newsletter?": 1. Paved, 2. Swapstack, 3. Passionfroot, 4. BuySellAds - Searched Google, AI Overview "newsletter sponsorship marketplace": 1. Paved, 2. SponsorGap, 3. BuySellAds - Searched Google, AI Overview "find newsletter sponsors": 1. SponsorGap, 2. beehiiv Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for newsletter sponsorship marketplaces worldwide in September 2026? - Estimated monthly branded searches for SponsorGap worldwide rose 55.6% over 12 measured months, from 90 to 140 in September 2026. - Estimated monthly branded searches for BuySellAds worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Month by month | Month | BuySellAds estimated searches | BuySellAds Share of Search | BuySellAds rank | SponsorGap estimated searches | SponsorGap Share of Search | SponsorGap rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 36.4% | 2 | 90 | 2.1% | 6 | | Nov 2025 | 1.3K | 31.6% | 2 | 90 | 2.2% | 6 | | Dec 2025 | 1.3K | 28.8% | 2 | 90 | 2% | 5 | | Jan 2026 | 1.6K | 28.7% | 2 | 140 | 2.5% | 6 | | Feb 2026 | 1.3K | 27.3% | 2 | 170 | 3.6% | 6 | | Mar 2026 | 1.6K | 27.8% | 2 | 170 | 3% | 6 | | Apr 2026 | 1.3K | 25.2% | 2 | 170 | 3.3% | 5 | | May 2026 | 1.3K | 22.1% | 2 | 170 | 2.9% | 5 | | Jun 2026 | 1K | 21% | 2 | 170 | 3.6% | 5 | | Jul 2026 | 1.3K | 14.8% | 2 | 210 | 2.4% | 5 | | Aug 2026 | 1.3K | 17.2% | 2 | 140 | 1.9% | 5 | | Sep 2026 | 1.3K | 17.4% | 2 | 140 | 1.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using BuySellAds’ and SponsorGap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BuySellAds**: Measured on the search term “buysellads”. - **SponsorGap**: Measured on the search term “sponsorgap”. - [BuySellAds profile](/demand/global-en/brands/buysellads) - [SponsorGap profile](/demand/global-en/brands/sponsorgap) - [All newsletter sponsorship marketplaces worldwide](/demand/global-en/categories/newsletter-sponsorship-marketplaces): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BuySellAds or SponsorGap more popular in search? In September 2026, BuySellAds had more branded searches than SponsorGap among newsletter sponsorship marketplaces worldwide. BuySellAds had about 1,300 branded searches, while SponsorGap had 140. BuySellAds made up 17.4% of all newsletter sponsorship marketplace searches we track, and SponsorGap accounted for 1.9%. ## Cite this page Brandwave. "BuySellAds vs SponsorGap: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/buysellads-vs-sponsorgap This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/buysellads-vs-sponsorgap. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.